Tag Archives: william hill

Aspire Global integrates new CRM system to boost existing platform

Aspire Global has launched and integrated a new CRM System, AspireEngage, to complement its existing AspireCore gaming platform.  The new Exponea-powered system functions as a customer data platform and incorporates a range of services to improve the player journey and generate ‘greater customer satisfaction’.  Described as a ‘user-friendly system’, key features include the provision of real-time marketing capabilities such as …

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Britannia Stakes ‘fantastic initiative’ distributes £1.25m to charities

Member organisations of the Betting and Gaming Council (BGC) have distributed over £1.25 million to a selection of charities, donating the entirety of the profits from the Britannia Stakes race, held on 17 June during the Royal Ascot festival.  Participants in the initiative include BGC members Flutter Entertainment (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, Kindred …

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BoyleSports hungry for the retail cuts of William Hill sell-off

BoyleSports is monitoring William Hill developments closely, as the Dundalk betting group eyes executing its long-mooted UK expansion by acquiring ‘some-or-all’ of William Hill’s retail portfolio. Led by new chief executive, Mark Kemp, BoyleSports joins a raft of competitors eyeing William Hill offcuts – as UK and European assets will not be maintained by new owner Caesars Entertainment who completed …

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Sportradar appoints Lynn S McCreary to strengthen legal team

Sportradar has strengthened its legal department by appointing Lynn S. McCreary as Chief Legal Officer, as the company continues to press ahead with international growth. McCreary brings over three decades of experience in legal, business and executive leadership roles to Sportradar, having worked at financial services and payments firm Fiserv for 11 years, serving in the capacity of CLO since …

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William Hill partners with Contentstack to drive ‘aggressive strategy’

William Hill has enlisted Contentstack as its core content experience platform, with the long-term goal of supporting an ‘aggressive strategy’ focused on becoming an international, digitally led business. An entirely rebuilt online portfolio of the operator’s properties will become available in June as part of updates to the William Hill Vegas casino vertical. A centralised hub of William Hill offerings …

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Sweden split on calls for the ‘moderation of gambling advertising’

Sweden’s Ministry of Finance has published a memorandum proposing that gambling advertising should be forced to carry a ‘moderation warning’, mirroring alcohol advertising. The amendment would take effect on 1 July 2022 if successfully implemented, and aims to ‘strengthen consumer protection’ by placing ‘higher demands’ on the production of responsible gambling advertising. Advising the government to amend “the requirement for …

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William Hill recruits flat master Charlie Hills as new Ambassador

In time for Royal Ascot festival week, William Hill has secured renowned winning stud trainer Charlie Hills to become the heritage bookmaker’s new Flat Racing Ambassador. Hills, the trainer of Europe’s highest-rated sprinter Battaash, will provide regular blogs on his runners, views, and opinions on all matters related to the flat racing season The exclusive blog and media content begins …

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Swedish operators announce ‘Fakta om spel’ site to encourage ‘fact-based debate’

Four of Sweden’s largest betting and gaming operators have announced the launch of a new informative site, Fakta om spel (Facts About Gambling), to provide an easily accessible way for consumers and industry figures to gather facts and statistics about the licensed market. The four firms – Betsson, Kindred Group, LeoVegas and William Hill – will develop the website in …

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Malta faces EU sports betting veto withdrawal

Malta may have to withdraw its EU sports betting veto in order to pass the Financial Action Task Force’s Moneyval test, conducted due to concerns that the jurisdiction is a financially unsafe area, safeguarding the interests of Europe’s financial and business communities.  The FATF’s decision, based on a report by Moneyval – which serves as the Council of Europe’s anti-money …

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William Hill ‘could not be happier’ with Northumberland Plate sponsorship

William Hill has lauded its newly signed title sponsorship of the three-day Northumberland Plate festival, confirmed in cooperation with the Arena Racing Company (ARC). The agreement will see William Hill benefit from prominent branding displayed around the racecourse, alongside race titles for the Saturday card and other feature races such as the Seaton Delaval Handicap, Hoppings Stakes and Gosforth Park …

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