Ahead of ICE London next month, Will Whitehead, Commercial Director at mkodo, underlines the importance of collaborating with front end experts when it comes to elevating the user experience. SBC: Let’s talk about the role that operators play in shaping the future of app user experience and how working with front end and UX experts, like mkodo, can help operators …
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Will Whitehead, mkodo: Achieving sportsbook and casino differentiation through UX
Achieving product differentiation is arguably more important now than ever as sportsbook and casino operators face the challenge of staying relevant, writes Will Whitehead (pictured), Associate Director – Accounts at mkodo. This remarkable period triggered by the outbreak of COVID-19 has stressed the importance of having dynamic and agile digital products and has likely rang alarm bells for many over …
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