May 3, 2023
The unique intricacies of catering to local customers make international expansion no easy feat for betting operators. As such, Will Westcott, Head of Business Development at Genius Sports, underlines the importance of fostering a go-local approach on pricing and risk management to meet new market challenges, demands and variables. With new markets across Asia, Latin America and the U.S. on …
Read More »December 24, 2019
As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This sixth edition looks at June and more specifically at the AFCON boost for African sportsbooks, how data changed sports leagues, the importance of both technology and human expertise and Campeón Gaming Partners’ move to …
Read More »June 17, 2019
Starting in Egypt this week, the Africa Cup of Nations (AFCON) will take place in Europe’s summer for the first time, having been moved from its traditional January/February slot. We caught up with Will Westcott, Head of Business Development – Africa at Betgenius, to discuss what impact this change might have on African sportsbooks, what betting behaviour to expect across …
Read More »May 3, 2018
Will Westcott Business Development Manager for Betgenius, details why Russia 2018 comes at a perfect time for African sports betting stakeholders, as consumers move to embrace in-play dynamics. _________________ The 2018 FIFA World Cup is projected to be the biggest global betting event on record, exceeding the estimated £1bn wagered on the same event four years ago. This summer’s main …
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