Tag Archives: Will Mace

Will Mace, former Director of Innovation for Kindred Group Plc, has launched EQ Connect – a tailored behavioural analytics platform which will help operators and industry stakeholders to identify ‘at-risk vulnerable customers’ and strengthen all components related to safer gambling.  Mace debuts EQ Connect, as the online gambling industry is pressured by the UKGC and further government agencies to foster …

Kindred Futures the innovation arm of Stockholm-listed online gambling firm Kindred Group Plc, has launched a pioneering AI conversational chatbot system in partnership with tech start-up Artificial Solutions. Updating the market, Kindred Futures has developed its AI-centric chatbot to bypass industry standard ‘click-button functionalities’ and ‘key-word driven responses’, which struggle to identify problems related to the breadth and depth of …

Kindred Group Plc’s innovation arm Kindred Futures, is researching the potential dynamics and capabilities of augmented ‘mixed reality’ technologies to drive new sports betting and data engagements, in partnership with London development studio Zappar. Zappar a specialist developer of MR technologies will work with Kindred Futures exploring how new immersive technologies can help Kindred better adapt to new sports viewer …

Earlier this month, Kindred Futures co-hosted a roundtable session in London exploring opportunities around how artificial intelligence (AI) can be used to detect early signs of problem gambling. Kindred Futures, the innovation arm for Kindred Group (formerly Unibet Group), initiated discussions between leading academics, technology pioneers, addiction psychologists and Kindred’s team of responsible gambling experts. The focus was on the …