Sky Bet has announced that Grey London has won its agency pitch to become the creative lead of its multi-million-pound UK advertising account. The appointment sees Grey London replace incumbent Who Wot Why as lead creative agency of Sky Bet – a position held since 2018. Winning the account, Grey London will be tasked with “developing a long-term strategic brand …
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Sky Bet recruits Roy Keane to promote ‘no nonsense’ betting app
Sky Bet has debuted its new TV spot for its existing ‘Betting Better‘ nationwide campaign featuring former Manchester United and Republic of Ireland captain Roy Keane. The TV spot developed by London creative advertising agency Who Wot Why sees a ‘no nonsense’ Keane avoid a series of irritating obstacles on his way to a football match. Launched during this weekend’s FA …
Read More »New Direction…Sky Bet appoints Who Wot Why London as new lead Creative Agency
Independent online gambling group Sky Betting & Gaming (SB&G) has confirmed the appointment of London agency Who Wot Why as its new lead creative for its Sky Bet UK brand. The London agency wins the £ multi-million account following a reported three-way pitch to replace former incumbent Mcgarry Bowen. UK media new sources report that Sky Bet marketing is seeking …
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