Tag Archives: ‘WHEN THE FUN STOPS

Ladbrokes places the Senet Group’s core message at the heart of SPFL sponsorship

Industry-independent watchdog and standards body, The Senet Group has praised Ladbrokes (GVC Holdings) for its commitment to promoting Responsible Gambling through its marquee sponsorship of the Scottish Professional Football League (SPFL). Promoting safer gambling, Ladbrokes marketing confirms that the Senet Group’s ‘When the Fun Stops, Stop’ message will appear across all SPFL players’ shirts for the 2019/20 season. David Macdonald, Sponsorship …

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When the Fun Stops, Stop campaign celebrated in new promotional video

Following last month’s move by the Senet Group to waive copyright restrictions on its ‘When the Fun Stops, Stop’ campaign, the independent body has released a new video extolling the virtues of the responsible gambling promotion. The video, which sets out the rationale behind the main message ‘When the Fun Stops, Stop’, includes commentary from industry thought leaders giving their …

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The Senet Group urges UK operators to adopt responsible gambling campaign

The Senet Group, the industry-led independent body dedicated to raising betting social responsibility standards has called on the sector to adopt a responsible gambling campaign which has demonstrated high levels of engagement with UK audiences.  The body’s “When the Fun Stops, Stop” campaign has now reached an estimated 82% of regular UK gamblers, with 33%, or an indicative 5 million adults …

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The Senet Group open to creating a ‘safer gambling’ levy

Industry-independent watchdog The Senet Group has tentatively backed the potential introduction of a statutory ‘safer gambling’ levy imposed on UK gambling operators. Last week, Senet Group Chair Gillian Wilmot, issued the following statement, regarding the watchdog’s current position on developing a new industry levy designed to ‘fund gambling research, education and treatment’. “The Senet Group is committed to working in …

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Wanda Goldwag steps down as Chair of The Senet Group

Industry independent watchdog The Senet Group has today confirmed that Wanda Goldwag has departed as Group Chair. Goldwag, the first Chair of The Senet Group, which was founded in 2014 to improve industry-wide social responsibility standards in gambling advertising and operational practices, has chosen not to renew a further three-year tenure as Chair of the watchdog. Issuing an update, The …

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The Senet Group details success in core messaging of ‘When the Fun Stops’ campaign

Issuing a market update, industry independent watchdog The Senet Group has published the results of its survey measuring public awareness of responsible gambling messages relating to its ‘When the Fun Stops’ campaign. Officially launched in2015 ‘When the Fun Stops’ was the Senet Group’s first UK-wide national marketing campaign. Public awareness of core messages is the highest on record, with between …

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Susan O’Leary – Alderney – A watching brief

Alderney - Copyright: peshkova / 123RF Stock Photo

Susan O’Leary, director of eCommerce at Alderney, says the football betting industry needs to embrace regulation to ensure long-term success. The relationship between football betting operators and governments, regulators and advertising watchdogs has, and always will be, a game of tug of war. Operators want to maximise exposure for their brands and offer consumers more markets across more games and leagues …

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The Senet Group refreshes Bad Betty for Euro 2016

Industry gambling watchdog, The Senet Group has released a national advertising campaign ahead of the start of Euro 2016 encouraging UK consumers to bet responsibly during what is set to be this year’s biggest gambling event. The Senet Group will refresh its  ‘Bad Betty’ campaign (first published 2015) to include football specific messages and tips to help gamblers stay in control and …

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Senet Group seeks new Chief Executive

Senet Group is seeking a new Chief Executive following the resignation of founder CEO Ron Finlay, who was recruited to set up governance for the organisation in 2014. Ron Finlay said: “Senet Group has been on an amazing journey in the last 18 months. We have taken the idea from a piece of paper to create an independent body that has delivered a national …

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Senet Group launches ‘WHEN THE FUN STOPS, STOP’

A high impact TV campaign on the risks of gambling and how to stay in control starts on Friday, 23 January. The £2m campaign from the Senet Group, the new gambling marketing and industry watchdog. The TV Campaign branded ‘WHEN THE FUN STOPS, STOP’ aims to raise awareness and detection of problem gambling and its causes. The Senet Group campaign …

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