Betway has moved to bolster the payment options available to its UK customers, expanding the scope of its partnership with global account-to-account (A2A) transactions provider Trustly. The enhanced deal will see the Super Group online sports betting and gaming brand leverage Trustly’s open banking product, as the fintech service increases in popularity in the UK. For Trustly, the agreement marks …
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Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …
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Betway has added another sports tournament to its portfolio of partnerships, signing an extension with Belgium’s Croky Cup knockout football competition. The multi-year partnership will see Betway secure branding and marketing across LED perimeter billboards at stadiums hosting Croky Cup matches from Round 32 until the final game, whilst also gaining activation rights across the tournament’s channels. One of the …
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Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …
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Premier League football clubs will examine and discuss the future of betting sponsorships at a meeting scheduled for this Thursday. Sky News has this morning reported that EPL leaders will receive an ‘update on findings around shirt sponsorships and gambling addiction’. Football’s relationship with betting operators has become a prominent concern of the government’s ongoing review of the 2005 Gambling …
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Betway has renewed its largest marketing commitment, after extending its ‘principal sponsorship’ with Premier League football club West Ham United for a further six years. The online bookmaker has served as West Ham principal sponsor since February 2015, when Betway replaced bankrupt currency trading platform Alpari as the Hammers’ lead marketing partner. In its update, Betway marketing highlights the …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition takes a look at a unique new partner for West Ham, as well as a fresh obstacle for FIFA. FIFA halts World Cup plans amid UEFA backlash Fifa president, Gianni Infantino’s plans for a new Club …
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Global online gambling company Betway has agreed a three year deal with Italian Serie A side AS Roma, to become a premium partner of the club, as the firm further extends its reach across European football. The club, beaten in last season Champions League semi-final by Liverpool, will see its training kit, up to and including the the 2020/21 season, …
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Betway has extended its reach across the top tiers of European football, by signing a sponsorship deal with The Primera División’s, also known as La Liga, C.D. Leganés. The two year deal will see the online bookmaker become the club’s official shirt sponsor, in a year in which C.D. Leganés is to celebrate its ninetieth anniversary by competing for the …
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The hectic Premier League Christmas schedule has swept over the nation once again, causing many a debate for fans and a plethora of selection headaches for managers. That latter problem has also been affecting fantasy managers up and down the country, with the latest round of fixtures featuring a Tottenham Hotspur and West Ham United double bill. Despite a number …
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