Manchester City has moved into the burgeoning eSports market, by announcing that it has signed 18-year old Kieran “Kez” Brown as its first ever professional eSports player. Brown, a Pro FIFA EA Sports gamer, will represent Manchester City at various international eSports tournaments and will further promote the football club while participating in live stream games on YouTube and Twitch …
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Ladbrokes enters Germany with SV Werder Breman partnership
UK betting operator Ladbrokes has confirmed that it has agreed its first ever German sports sponsorship with SV Werder Breman becoming the Bundesliga football clubs official betting partner. The marketing partnership will see Ladbrokes replace German betting operator Tipico Sportwetten as betting partner for the Die Werderaner. Tipico had chosen not to renew its partnership with the Breman football club. …
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