Tag Archives: wembley stadium

6 of the Best – Football Media’s Dean Akinjobi

Blonk 6OTB

This week’s 6 of the Best comes from Dean Akinjobi, CEO at Football Media. Continue reading to discover which sporting experience blew Dean’s mind, and the mantra that Dean feels is the key to learning what works and what does not. Best Holiday My best holiday has be to the Maldives, it is a true paradise experience, staying on an Island that you can …

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FA eyes betting industry levy after collapse of Wembley sale

After Fulham owner Shahid Khan retracted his £600m offer to buy Wembley Stadium, FA Chief Executive Martin Glenn has revealed the FA could seek to implement a levy on betting operators. Glenn had pushed for the sale of Wembley to increase the funding of grassroots football, however he failed to gain the backing of the FA Council and the potential …

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Packing a punch: AJ joins William Hill global ambassador roster

William Hill has announced the signing of unified world heavyweight champion, Anthony Joshua OBE, as its new global brand ambassador. The sporting icon has signed an initial one-year deal with the bookmaker and will feature in the company’s exciting new integrated advertising campaigns over the next twelve months. AJ will also appear in the firm’s social media and PR activities, …

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Ladbrokes becomes official betting partner of Monumental May

Ladbrokes

The Vanarama National League Play-offs, or ‘Monumental May,’ has received British based betting and gambling firm Ladbrokes as its official betting partner. The partnership coincides with a brand new play-off format across The National League’s competition, which it states is “excited about the exposure it will bring.” Michael Tattersall, Chief Executive Officer of The National League, said: “We are proud …

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The Betfred Story Part 3: Expanding The Brand

“All sponsorships are like partnerships. It’s not a matter of writing a cheque out. If you write the cheque out and leave it at that, believe me you’re wasting your money – you don’t get value. You’ve gotta keep working at it.” – Fred Done Part Three of the Betfred story (see part two here) looks at the modernising process …

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6 of the Best – Ladbrokes’ Jessica Bridge

BetITBest‘s Nico Jansen is interested in discovering the best in people. This week it’s Jessica Bridge. Jessica has been part of the PR team at Ladbrokes since November 2011. She has made live or recorded broadcasts on BBC News, ITV, Channel 4, Sky News, Sky Sports News, BBC Radio 5 Live and talkSPORT. Before joining Ladbrokes, she completed work placements with Sky …

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Ladbrokes becomes official betting partner for the FA

The FA has announced a long-term agreement with Ladbrokes to become its new official betting partner. The deal, which will commence on August 1st 2016, will see the leading Ladbrokes’ relationship with The FA span the England team and The Emirates FA Cup. Under the terms of the agreement, Ladbrokes will benefit from premium brand exposure alongside England senior men’s …

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Worldpay reveals FA Cup Final betting figures

Following last weekend’s FA Cup Final at Wembley, figures from Worldpay have revealed that British bookmakers experienced a 40% increase in online transactions. The build-up saw betting peak two hours before the match kicked off, at which point Worldpay was processing 30% more bets than the average weekend. This year’s final also saw a 20% increase for in-play betting compared …

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Jessica Bridge – Ladbrokes – More than ribbons on a trophy

On Monday Ladbrokes announced a deal which gives them exclusive naming rights to two of the biggest events in Snooker next month. We caught up with PR Manager Jessica Bridge to discuss the deal and its importance to Ladbrokes as part of a growing portfolio of sporting sponsorships. SBC: Hi Jessica. Ladbrokes recently signed a deal with World Snooker to …

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Ladbrokes signs deal to sponsor World Grand Prix and Players Championship

Ladbrokes has signed a deal with Barry Hearn’s World Snooker to sponsor both the World Grand Prix and Players Championship tournaments for this year. The deal gives the bookmaker exclusive naming rights to the tournaments due to take place in Llandudno between the 8th and 13th of March (Ladbrokes World Grand Prix) and Manchester between the 22nd and 27th of …

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