September 26, 2019
Out-of-work football manager, Jose Mourinho fronts Paddy Power Games’ new campaign ‘Special’, promoting the bookmaker’s £40,000 daily jackpot prize. The nationwide campaign co-developed by creative advertising agency VVCP London sees a ‘humble Mourinho’ detail to audiences advice on ’what it takes to be special’ – spoofing the most controversial moments of Mourinho’s career. Publishing a blog post announcing the campaign, Paddy …
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