Tag Archives: VisualDNA

Harry Parkes – VisualDNA – The Psychology Blueprint

SBC News Harry Parkes - VisualDNA - The Psychology Blueprint

SBC starts this week interviewing Harry Parkes, Product Director for WHY Analytics from VisualDNA, on Big Data impacts within igaming’s value chain and how Predictive Analytics can help operators make smarter more informed decisions throughout their operations. An experienced, retention, digital data and analytics veteran, Harry Parkes has consulted various sectors on optimizing operational digital data in order to create in-depth …

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Harry Parkes – VisualDNA – Making Sense of Customer Behaviour

The missing piece to date has been understanding customer personality and motivation. It is useful to track what a customer browses or when he buys. But how much more valuable is it to understand the motivation of those purchasing customers? To create a profile of those individuals most likely to buy based on a range of emotional criteria, from aspirations …

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