Virgin Bet has been announced as the headline sponsor for the Easter Saturday Raceday at Musselburgh Racecourse. The upcoming event – taking place 30 March – will include the £100,000 Queen’s Cup as well as the Scottish Sprint Cup – the country’s fastest race. Ric Leask, Marketing Director at Virgin Bet, highlighted: “We are thrilled to announce Virgin Bet as …
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Virgin Bet has announced its first-ever Women’s Day event – the latest social impact initiative from the operator, working towards a goal to create a more inclusive environment. Taking place at the Virgin Bet Raceday on 9 March at Ayr Racecourse, the day will serve as a platform to celebrate women in racing, and exists as part of Virgin Bet’s …
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Virgin Bet is sponsoring the December Gold Cup in the Christmas Meeting at Cheltenham, as well as the final race on the card that day. The £130,000 Premier Handicap chase, now named the Virgin Bet December Gold Cup, is set to take place this Saturday (16 December), over an extended two and a half miles on the New Course at …
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SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …
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Kambi will provide its sports betting solutions to LiveScore Group’s flagship sportsbook brands, with the planned rollout set to commence in the first quarter of next year. The Swedish B2B supplier expects the partnership to ‘contribute material revenue’ to its business during the second half of 2024 as its products are distributed across LiveScore Group’s global business. Terms of the …
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Changes in consumer demand for betting innovations are driven by the operators themselves, Sam Sadi laid out to SBC. The key step now is how the industry responds to the demand it itself has created. Recent years have seen a range of new betting products hit the markets, such as cashouts, in-play wagering and request a bet/bet builder offerings, LiveScore …
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The management of Ayr Racecourse has announced that Virgin Bet will continue to sponsor the Ayr Gold Cup for a third consecutive year. The Virgin Bet Ayr Gold Cup is a sprint handicap race that saw victories by Summerghand and Bielsa in 2022. The race currently holds a value of £180,000. The increased prize money for the main event is …
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Incentive Games has launched the first free-to-play (FTP) game on LiveScore’s mobile and media app. The FTP games developer has launched its Live Score 6, a football predictor game which has been integrated within LiveScore’s UK app. The integration will allow LiveScore’s UK audiences to predict the scores in upcoming football matches for the chance to win up to £100k, …
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Spotlight Sports Group (SSG) has signed an agreement with existing partner LiveScore Group, covering distribution of its Superfeed Pre-Play football solution. Under the latest renewal, the partnership will be enhanced with the addition of Spotlight’s football offering, covering betting-led verdicts and insights from prominent football leagues. The duo first began cooperating in July, launching SSG’s Superfeed Racing across the LiveScore …
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LiveScore Group has announced that it will utilise Spotlight Sports content and media services to optimise its flagship LiveScore portal and Virgin Bet sportsbook. Agreeing on a multi-year partnership, LiveScore will benefit from new data provisions including the integration of Superfeed – the betting market’s most comprehensive data feed covering all international racing fixtures. Superfeed will allow the LiveScore affiliate …
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