In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint. ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …
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BetConstruct’s B2C online sportsbook brand Vbet has announced its biggest commitment to the UK betting market, confirming that it has become the official betting partner of Arsenal FC. Updating the media, Vbet marketing confirms that it will serve as ‘official betting & gaming partner’ of the North London Premier League club until 2022. Detailing further partnership provisions, Vbet has hired …
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Industry technology supplier BetConstruct has confirmed the appointment of Viktor Hoffman who will be tasked with overseeing global marketing directives for BetConstruct’s Vbet brand. Prior to the appointment, Hoffman has been acknowledged for his work with the Addison Global’s challenger brand, MoPlay having also been tasked with the development and launch of a successful diversification strategy as CPO, and later CEO of …
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Updating the market European online betting group Panserve limited, has informed that it has appointed Natalia Zavodnik as new Chief Executive of its Marathonbet division. Panserve Limited appoints Zavodnik as new leader of flagship brand Marathonbet, following the departure of former incumbent Viktor Hoffman to industry start-up Addison Global. Zavodnik is promoted to CEO of Marathonbet, having previously served …
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Panserve ltd has confirmed the departure of Viktor Hoffman as Chief Executive of its Marathonbet brand. Hoffman departs Panserve’s senior executive team following three-years’ service, in which he held a number of leadership roles including Chief Product Officer (CPO). In July 2016, Hoffman was appointed as Chief Executive of flagship division Marathonbet, following the departure of Stan Reoutt. Hoffman has …
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Brighton Racecourse and Arena Racing Company (ARC) has announced that Marathonbet will be the headline sponsor of the racecourse’s Festival of Racing. The Marathonbet Festival of Racing, which takes place between Wednesday 9 August and Friday 11 August, will see branding for the online bookmaker displayed throughout Brighton Racecourse. Marathonbet will also be engaging with fans in the run up …
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Marathonbet CEO Viktor Hoffman has touched upon the difficulties the industry has dealing with ‘millennials’ and the different approach that might be needed to attract this youthful demographic. Speaking at a betting conference last week, Hoffmann discussed how to engage millennials, commenting: “Millennials might spend less but they engage more. They’re generally more on mobile which tends to mean less …
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The SBC Awards is the culmination of a landmark year for the betting industry, which has seen a wave of consolidation, a profitable European Championships, the rise of DFS and esports, and the inaugural Betting on Sports conference. SBC is inviting the industry to join in with the year-end celebrations and nominate companies for one of the 15 awards created …
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This week’s Betting on Sports Conference will offer the most comprehensive look at the betting industry ever seen, according to organisers SBC Events. From Brexit to Esports, marketing to integrity, money laundering to DFS, and US Sports to payments, the two-day conference will feature 90 speakers across 28 separate discussions. On Thursday 15th and Friday 16th September, high level delegates from …
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One of the industry’s newest leaders, Marathonbet’s CEO Viktor Hoffman details to SBC why betting stakeholders have to challenge industry legacy values and operations to meet current and future consumer demands. Hoffman, a speaker at the Betting on Sports Conference (15-16 September London Grange Hotel), tells SBC readers that while some operators my find comfort in traditional operations, tomorrow’s winners …
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