Tag Archives: Victoria Pendleton

William Hill agrees programme sponsorship with ITV Racing

ITV & William Hill

William Hill has agreed a one-year partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage. The bookmaker will sponsor almost 100 days of live racing across the main channel and ITV4, in addition to a magazine preview programme on ITV4 featuring bespoke William Hill idents. ITV’s racing coverage will be led by the former Sky …

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Frankie Dettori & Victoria Pendleton get racing seats with ITV

Presenting its full broadcast schedule for UK racing in 2017, ITV Sports has revealed Frankie Dettori and Victoria Pendleton as new members of its ‘ITV Racing team’. ITV who takes over UK racing terrestrial broadcast from Channel 4 in January 2017, announced that legendary champion jockey Dettori would take on the role of ‘racing expert’. Pendleton a two-time Great British …

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Betfair & Pitch Marketing: Switching Saddles – How Victoria Pendleton Super Charged Cheltenham 2016

Teaming up with UK sports marketing agency Pitch London, Betfair launched its Victoria Pendleton ‘Switching Saddles’ campaign for Cheltenham 2016. A marketing and branding initiative that took over a year to execute, ‘Switching Saddles’ became the betting industry’s highest impact campaign garnering UK and international press coverage. Henry Chappell CEO of Pitch and Stephen Mault Head of Media, PR and …

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Tipster Challenge – Nicholson picks his winners at Wincanton

It’s time for Week 8 in the Tipster Challenge! Let’s find out if Ed Nicholson from Unibet can handle the pressure of keeping the Guest team on top of the leaderboard! Ed has been professionally involved in racing and betting for nearly 25 years, having started with Ladbrokes in 1993, and is currently Head of Racing and PR at Unibet. He …

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Pendleton on course for Cheltenham Foxhunter Chase with Betfair

Victoria Pendleton Britain’s most successful female Olympian is on course to complete her one-year ‘Betfair #SwitchingSaddles’ challenge, as she gears up to ride the Cheltenham Festival 2016 Foxhunter Chase on 18 March. This weekend three-time Kirin Olympic cycling gold medallist completed a clear ride on Supreme Danehill, finishing seventh in the Novices Riders’ Race at Horseheath Point-to-Point. Trainer Alan Hill …

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BHA approves Pendleton’s amateur riders licence

Great Britain’s two-time Olympic Gold winning medallist Victoria Pendleton has been granted an amateur riders licence by the British Horseracing Authority. The granting of the licence is a big step forward as Britain’s most successful female Olympian looks to compete at the 2016 Cheltenham Festival, with betting operator Betfair as her main sponsor. Pendleton, made her debut on a racecourse …

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Pendleton confident of 2016 Cheltenham Festival debut with Betfair

Victoria Pendleton Britain’s most successful female Olympian ever, is set to make her racing debut at 5.55 Newbury flat mile this Thursday 2 July Teaming up with up Betfair, Pendleton gave the UK media an update on her goal to race in the Cheltenham Festival in March 2016. The two time Olympic Gold medallist stated that she felt confident of …

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Pendleton set to make racing debut at Newbury with Betfair

Team GB Double Olympic cycling champion Victoria Pendleton (34) is set to make her debut as an amateur Jockey at Newbury, racing the George Frewer Charity Race on 2 July Pendleton has been trained by legendary jockey trainer Paul Nicholls, as part of Betfair’s attempt to qualify the Olympian as a racer in next year’s Cheltenham Festival Foxhunter Chase. Pendleton …

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Pendleton & Betfair target riding Cheltenham 2016 Foxhunter Chase

Betfair plans to turn Britian’s most successful female Olympian Victoria Pendleton into a Cheltenham Festival jockey, as the multiple Olympic Gold medallist targets qualifying for the 2016 Foxhunter Chase. The operator has teamed Pendleton with legendary UK trainer Paul Nicholls with a view of qualifying for a Category A amateur riding licence which would allow the athlete to ride flat …

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