Tag Archives: Verizon

Genius Sports: Brand or performance marketing? In gaming, the answer is both

SBC News Genius Sports: Brand or performance marketing? In gaming, the answer is both

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

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Entain to probe NFTs and VR with £100m innovation hub

SBC News Entain to probe NFTs and VR with £100m innovation hub

Entain has announced the launch of its Ennovate  innovation hub, funded with a £100 million investment, in order to investigate emerging areas and collaborate with UK, European and global partners.  Underscoring an ambition to become a ‘global leader in innovative entertainment’, the FTSE100 gambling group has outlined plans for investigation of the Non-Fungible Token (NFT), Virtual Reality and Augmented Reality …

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NSoft: Overcoming security challenges in the betting industry

security

Security breaches and data theft are ‘omnipresent’ in today’s world, said NSoft CTO Nikola Rakic, with the betting industry being no exception. Writing for SBC News, Rakic – who heads up a tech team of more than 300 in a dynamic working environment at NSoft – explained why security challenges have been exacerbated by changes to the way businesses now …

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GVC & MGM platform to power sports betting for Yahoo Sports

SBC News GVC & MGM platform to power sports betting for Yahoo Sports

Verizon Inc digital media property Yahoo Sports has this morning confirmed that it has entered a strategic partnership with MGM Resorts to power the launch of its imminent sports betting vertical. The agreement sees Yahoo Sports become a ‘digital media partner’ of MGM Resorts, with Verizon’s sports publisher set to launch sports betting functionalities across its Yahoo Sports app this …

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FanDuel & DraftKings revise future options for a changing US sports market

SBC News FanDuel & DraftKings revise future options for a changing US sports market

The two leading players in the US daily fantasy sports (DFS) market, FanDuel and DraftKings are reported to be assessing their future enterprise options. Last week US news source Axios detailed that New York and Edinburgh based FanDuel was in advanced discussions to ‘go public’, reviewing a potential ‘reverse merger’ with special investment vehicle Platinum Eagle Acquisition Corp. Platinum Eagle …

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Verizon eyes potential betting vertical to build out entertainment dynamics

SBC News Verizon eyes potential betting vertical to build out entertainment dynamics

Bloomberg News has reported that US telecoms giant Verizon, is monitoring closely the potential opening of the US sports betting market, as the company seeks to diversify its assets. The Fortune500 mobile carrier is reported to have had a number of meetings with industry consultants, assessing the current US gambling landscape, for the potential launch of a ‘sports-centric’ online gambling …

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