Tag Archives: Veikkaus

Veikkaus reforms ethics council in response to public pressure

Finland’s under pressure gambling monopoly Veikkaus will re-establish an independent ethics council to make sure that it fulfils its social responsibility mandate across all operating verticals. The ethics council confirmation came after the state-owned operator introduced a raft of new gambling protection measures this week, including significantly reducing the number of slots across its leisure portfolio. Furthermore, adhering to new legislative …

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Veikkaus ‘poor taste’ triggers debate on ‘Phase 2’ of Finnish gambling reforms

Debate on reforming wholesale Finnish gambling laws has arisen, as state-owned monopoly Veikkaus suspends its advertising activity until the end of September, implementing a full scale review of its marketing strategy. Veikkaus’ latest marketing campaign, which depicts a ‘therapist character’, advising patients that ‘cravings for thrills and winnings are normal behaviour’, has been chastised for mocking Finnish mental health services, …

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Veikkaus Finland appoints SBTech to lead end-to-end sportsbook overhaul

Multi-channel sportsbook and systems provider SBTech has won the competitive tender to act as the lead online and retail sports betting systems provider for Veikkaus Finland. This morning, SBTech confirmed that it has won the hotly contested ‘public procurement process’ to service Finnish gambling monopoly Veikkaus, who in 2018 called for a wholesale systems upgrades improving the firm’s digital capacities …

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Digital challenge sees Veikkaus complete stage-1 of corporate transformation

Veikkaus, Finland’s state-owned gambling operator has detailed the successful completion of the initial phase of its ongoing ‘transformation programme’. At the start of 2019, Veikkaus governance announced that it would undertake ‘significant operational restructure’ of its ‘restaurant gambling division’, having identified a number of ‘cost reduction areas’. Competing against a ‘trend of fierce online gambling competition’, Olli Saarikoski, President and …

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Finnish authorities crack down on illegal gambling advertisements

Finland’s Police and Transport and Communications Agency Traficom have confirmed that they are going to work alongside one another to strengthen initiatives which monitor and prevent illegal gambling advertisements on television and radio. As it stands, only Finland’s state-owned Veikkaus is permitted to run and market gambling of any kind across the country, with any other marketing operations pertaining to …

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Veikkaus under fire for not fulfilling its responsibility mandates

A report commissioned by Finland’s National Institute for Health & Welfare (THL) has warned state-monopoly Veikkaus and media stakeholders that gambling advertising is not in-line with the nation’s public health interests. Speaking to national broadcaster Yle.fi, THL senior researcher Jani Selin stated that Veikkaus advertising messages had failed to convey the public health risks attached to gambling. “The advertising slogans …

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Are we at peak betting? Find out at Betting on Football

Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …

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Therese Hillman – NetEnt unafraid of tackling tough choices for delivering growth

Publishing its full-year 2018 results, Therese Hillman new Chief Executive of Stockholm-listed industry games developer NetEnt AB, has emphasised that her new executive team will continue to execute ‘changes delivering efficiencies for commercial growth’. NetEnt’s CEO closes a transformative Q4 2018 trading period, in which the games developer has undertaken a series of organisational adjustments – significantly reducing headcount within …

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European Lotteries to descend on Betting on Football

Betting on Football

Major operators from 17 different jurisdictions are using next month’s Betting on Football conference as the perfect opportunity to meet and discuss the future of sports betting in their sector. The European Lotteries association (EL) will host a meeting for members of its Sport Working Group in London on Tuesday 19 March, which is part of the wider Betting on …

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Veikkaus plans for 400 redundancies as restaurant gambling division suffers

Finland’s Veikkaus gambling monopoly is set to undertake a significant operational restructure cutting approximately 400 staff positions, amid the downfall of its restaurant gambling division. Veikkaus’ executive team has commenced discussions with around 1,300 of its 2,000 staff identifying areas which will be at the forefront of restructuring. The majority of the staff members that are said to be affected …

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