Tag Archives: Veikkaus OY

Veikkaus sets sights on post-2026 Finland market leadership

veikkaus

Finland’s state-owned gambling monopoly Veikkaus Oy has initiated several structural changes ahead of a planned legislative overhaul of the country’s gaming licencing system. Under plans by the Finnish Ministry of the Interior, the monopoly held by Veikkaus is set to end in 2026, being replaced by a ‘partial licence system’. Veikkaus will remain exclusive licensee for lottery and land-based gaming, …

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EGBA endorses Finnish Interior Ministry monopoly overhaul plans

SBC News EGBA endorses Finnish Interior Ministry monopoly overhaul plans

A legislative project announced this week by Finland’s Ministry of the Interior for the abolition of the monopoly held by Veikkaus Oy over gambling in the country has been warmly received by the European Gaming and Betting Association (EGBA). The pan-European trade body has outlined joint-objectives with the Finnish government over the decision to end the Veikkaus monopoly, which is …

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Finland’s Interior Ministry gets wheels in motion on gambling reform

finland/finnish parliament

The political process to overhaul Finland’s licensing system and end the current monopoly held by Veikkaus Oy is underway, according to the country’s Ministry of the Interior. To prepare for this transition, the Ministry has initiated a project to draw up ‘necessary legislative proposals’ for reform, particularly concerning the allocation of licences and the framework behind this. This will include …

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Finland govt to end Veikkaus monopoly ‘no later than’ Jan 2026

Finland

Finland’s government has confirmed the scope and time frame of the country’s reforms of its gambling licence system, setting an expected date for the end of Europe’s last gaming monopoly. The changes were announced in the government’s latest agenda, along with a range of other legal changes. According to authorities, interested stakeholders can expect a change away from the current …

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Finnish influencer issued suspended sentence over marketing breaches

Finnish flag

A Finnish influencer and streamer has lost a legal case after a District Court ruled that he had violated national gambling marketing and advertising laws. Lauri Kangas – a casino streamer who distributed content via his own website as well as YouTube, Snapchat and Twitch – was found to have promoted operators other than the Veikkaus Oy monopoly. The streamer …

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Veikkaus welcomes ‘good and balanced’ Finnish reforms report

Veikkaus Finland - Finnish monopoly

Veikkaus OY has welcomed the study into the Finnish gambling market and international comparisons published by the country’s government this week. The state-backed betting, gaming and lotteries monopoly largely agreed with the Ministry of the Interior’s assessment of Finland’s gambling landscape, particularly that change is needed. In the report, policymakers estimated that around €500m to €550m in Finnish gambling revenue …

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Finland assess international comparisons as unlicensed turnover hits €500m

Betsson’s BML Group becomes first MGA licence holder fined by Finnish police

The Finnish government appears to have reached the conclusion that its existing gambling monopoly is not faring particularly well, and that a changeup in the licensing framework is a necessary remedy. Findings from a recent study into the monopoly held by Veikkaus found that the state-backed betting, gaming and lottery operator is losing its grip on the country’s wagering market, …

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Veikkaus postpones lottery ID checks to 2024

SBC News Veikkaus postpones lottery ID checks to 2024

The Finnish gambling and lottery state monopoly Veikkaus Oy has called on lawmakers to delay the introduction of mandatory identification checks of coupon games, including lotteries. Veikkaus started to upgrade its sales terminals ahead of the introduction of Finland’s new Lotteries Act, which came into force on January 1, 2022, though some points in the law were granted a transitional period and can be …

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Veikkaus expands operational scope with launch of Fennica Gaming B2B subsidiary

SBC News Veikkaus expands operational scope with launch of Fennica Gaming B2B subsidiary

Veikkaus Oy’s international B2B division Fennica Gaming has officially launched, as the company progresses with its expansion plans enabled under Finnish legislation. The Finnish state-backed betting monopoly’s new division will provide game services and products internationally to corporate customers across betting and gaming.  Fellow Scandinavian state monopolies Norsk Tipping (Norway) and Svenska Spel (Sweden) have become the first businesses to …

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FDJ Gaming Solutions strikes retail distribution deal with Veikkaus Oy

veikkaus

FDJ Gaming Solutions, in collaboration with Carrus Gaming, has secured a retail distribution agreement with Finnish state-owned gambling monopoly Veikkaus Oy. As a result of the link-up, FDJ will provide Veikkaus Oy with its digital development platform (DDP) and image analysis in order to inform development of the operator’s terminal application. The new application will function independently on Carrus Gaming’s …

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