Tag Archives: UX

Russell Karp: DataArt – US betting faces a UX ‘culture clash’ challenge…

Does the betting industry recognise its prominent ‘UX challenge’ developing and delivering its initial product propositions for the liberalised US sports betting market post-PASPA.   Russell Karp Vice President of Media & Entertainment at DataArt, details to SBC audiences that effective European UX strategies cannot be simply transferred to a US playing field, without stakeholders undertaking their homework on multiple …

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Jade Daniels: Degree 53 – UX the bridge between the industry & design standards

Jade Daniels Design Director at industry innovation, design and development studio Degree 53, details that as betting operators face higher regulatory and responsibility demands, incumbents have to be smarter than ever on UX guiding principals and strategies… ____________ The gambling industry is undergoing significant changes to improve the standards for responsible gambling. Besides advice and various initiatives, there are lots …

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Duncan Keene – ContentSquare – Big Bet… rethinking & re-evaluating user-experience

Entering 2018, next-generation digital insights platform ContentSquare has secured £30 million in series B funding. ContentSquare seeks to become the leading user insights technology for all businesses, developing profitable UX actions that increase engagement, reduce operational costs and maximise conversion rates. SBC speaks to UK Managing Director Duncan Keene, on ContentSquare’s platform dynamics and UX vision for the saturated gaming/betting …

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Global Reviews – The 7 most important drivers for online sports betting customers

  What core dynamics and values drive a consumer to deposit and engage with an online sports betting operator. User experience and digital marketing consultancy Global Reviews details seven key drivers that betting consumers analyze when making their purchase decision. In an ultra-competitive price driven industry, Global Reviews notes that design and style factors play a significant role in a player’s final …

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Andrew Daniels: Degree 53 – Winning Hearts & Minds…UX as a customer retention tool

Andrew Daniels Managing Director of specialist mobile and web development agency Degree 53 details to SBC readers why in a digitally connected world, UX design has to be at the forefront of all industry development as stakeholders are faced with increased customer retention costs.  Degree 53 is a digital agency, specialising in providing solutions to the gambling industry. The company …

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