The use of artificial intelligence has been the focus of many igaming conferences in the last few years. How can we use AI? Should we be using this technology? How will AI help streamline your business? According to James King, CEO of Flows, AI has undeniably revolutionised the user experience across multiple different industries – including iGaming. In an interview, …
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Sports betting and igaming software solutions provider Delasport has this week launched its new native mobile application for Android and Apple smartphones, complete with a fully-featured sportsbook and casino experience. In keeping with the firm’s focus on innovative and intuitive mobile design, it claims to have elevated the UX look and feel for smartphones to “increase the level of betting …
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BetInvest has taken the last 12 months as an opportunity to reflect and finetune its offering, which includes new and innovative UX and UI for its online platform. So what’s new? Appearance The BetInvest online platform, which is certified by NMI, was initially designed with convenience in mind, both for its partners and their players. But following the ‘major updates’ …
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HooYu, a specialist supplier of KYC and ID verification software for high-risk industries, has announced the launch of its new UI and UX tools tailored for igaming incumbents. The KYC developer’s new suite of UI and UX tools has been designed to ‘increase success rates at the point of sign-up and payout’, for industry incumbents operating across multiple jurisdictions. The …
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Does the betting industry recognise its prominent ‘UX challenge’ developing and delivering its initial product propositions for the liberalised US sports betting market post-PASPA. Russell Karp Vice President of Media & Entertainment at DataArt, details to SBC audiences that effective European UX strategies cannot be simply transferred to a US playing field, without stakeholders undertaking their homework on multiple …
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Jade Daniels Design Director at industry innovation, design and development studio Degree 53, details that as betting operators face higher regulatory and responsibility demands, incumbents have to be smarter than ever on UX guiding principals and strategies… ____________ The gambling industry is undergoing significant changes to improve the standards for responsible gambling. Besides advice and various initiatives, there are lots …
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Entering 2018, next-generation digital insights platform ContentSquare has secured £30 million in series B funding. ContentSquare seeks to become the leading user insights technology for all businesses, developing profitable UX actions that increase engagement, reduce operational costs and maximise conversion rates. SBC speaks to UK Managing Director Duncan Keene, on ContentSquare’s platform dynamics and UX vision for the saturated gaming/betting …
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What core dynamics and values drive a consumer to deposit and engage with an online sports betting operator. User experience and digital marketing consultancy Global Reviews details seven key drivers that betting consumers analyze when making their purchase decision. In an ultra-competitive price driven industry, Global Reviews notes that design and style factors play a significant role in a player’s final …
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Andrew Daniels Managing Director of specialist mobile and web development agency Degree 53 details to SBC readers why in a digitally connected world, UX design has to be at the forefront of all industry development as stakeholders are faced with increased customer retention costs. Degree 53 is a digital agency, specialising in providing solutions to the gambling industry. The company …
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