Tag Archives: user experience

A new era for igaming: Flows’ James King on finding the intersection of AI, automation & UX

SBC News A new era for igaming: Flows’ James King on finding the intersection of AI, automation & UX

The use of artificial intelligence has been the focus of many igaming conferences in the last few years. How can we use AI? Should we be using this technology? How will AI help streamline your business?  According to James King, CEO of Flows, AI has undeniably revolutionised the user experience across multiple different industries – including iGaming. In an interview, …

Read More »

Andrew Daniels – Degree 53 – The importance of a consistent brand experience

Degree 53 - Copyright: bagiuiani / 123RF Stock Photo

Degree 53, a digital agency specialising in mobile app and website development, has published a new report evaluating the mobile user experience (UX) of ten online casino operators in the UK. We caught up with the company’s MD Andrew Daniels to discuss this report, along with the importance of delivering a consistent brand experience and the challenges that operators face …

Read More »

Oddschecker to revamp look & feel of betting services

SBC News Oddschecker to revamp look & feel of betting services

Online betting odds comparison site Oddschecker is set for an advertising overhaul, according to the eGaming Review magazine. The website has more than one million visitors per month and is part of the Sky Betting and Gaming domain, comparing odds from the UK’s leading bookmakers and sportsbook providers. Commenting on the proposals, Head of Marketing Andy Lulham said: “In the coming weeks we will be making …

Read More »