The use of artificial intelligence has been the focus of many igaming conferences in the last few years. How can we use AI? Should we be using this technology? How will AI help streamline your business? According to James King, CEO of Flows, AI has undeniably revolutionised the user experience across multiple different industries – including iGaming. In an interview, …
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Andrew Daniels – Degree 53 – The importance of a consistent brand experience
Degree 53, a digital agency specialising in mobile app and website development, has published a new report evaluating the mobile user experience (UX) of ten online casino operators in the UK. We caught up with the company’s MD Andrew Daniels to discuss this report, along with the importance of delivering a consistent brand experience and the challenges that operators face …
Read More »Oddschecker to revamp look & feel of betting services
Online betting odds comparison site Oddschecker is set for an advertising overhaul, according to the eGaming Review magazine. The website has more than one million visitors per month and is part of the Sky Betting and Gaming domain, comparing odds from the UK’s leading bookmakers and sportsbook providers. Commenting on the proposals, Head of Marketing Andy Lulham said: “In the coming weeks we will be making …
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