Tag Archives: USA

The pros (and cons) of influencer marketing

Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …

Read More »

Martin Lycka: The Empire State asks ‘How About Sports Betting?’

Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling Martin Lycka checks his playbook as New York State drives for the mobile betting end zone.  “How about sports betting?”; could these four simple words uttered by NY State Governor Andrew Cuomo at a December press conference be an auspicious sign of things to come as regards regulation of mobile sports betting in the Empire State?  Some would argue …

Read More »

Winning Post: NY developments, counting problem gamblers and video gaming

Will sports betting come to the rescue for Ney York’s COVID-hit finances? Regulus Partners believes that Governor Andrew Cuomo has a tricky balancing act if he wants to boost coffers with deregulation. And why are regulators changing how they count problem gambling behaviour? US: sports betting regulation – Cuomo takes a bite? There has been a long history of gambling …

Read More »

DraftKings expands Sportradar partnership to launch mobile live streaming

US sportsbook DraftKings  has confirmed that it will collaborate with data provider Sportradar to offer live-streamed sports games within its mobile app. The aim, said the firm, is to provide customers with a seamless entertainment experience in one convenient location. Pursuant to state regulations, DraftKings Sportsbook customers who are logged in to their active accounts and have a wallet balance above $0.00 …

Read More »

SBC Webinars presents Xtremepush – Taming Strange Animals… Profiling & Engaging U.S. Sports Consumers

The SBC Webinars series returns on Wednesday 15 April with ‘Taming Strange Animals… Profiling & Engaging US Sports Consumers’, an exclusive presentation by multichannel engagement specialist Xtremepush. In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and US markets. While the US represents global gambling’s biggest growth opportunity, its sporting landscape …

Read More »

AGA presents a US Betting Overview: Plans, Progress & Partnerships webinar

SBC AGA US Betting Industry Webinar

The Betting on Sports webinar series resumes on Wednesday October 2 when SBC Americas presents ‘U.S. Betting Industry Overview: Plans, Progress & Partnerships’, an exclusive discussion with the American Gaming Association (AGA). Ahead of the G2E Global Gaming Expo in Las Vegas (October 14-17 2019), the AGA’s Senior Director of Government Relationships, Jessica Feil, will present an in-depth analysis of …

Read More »

Dr Laila Mintas – Stakeholder implications of the NFL’s big bet on Sportradar

The NFL’s partnership with Sportradar sees all four major US pro-leagues establish official sports betting data partnerships. Although the value and length of the NFL deal have not been disclosed, the exclusive Sportradar agreement will have significant implications for the post-PASPA US sports betting landscape. With NFL matchday 1 kicking-off this weekend, Dr Laila Mintas, Chair of the Advisory Board at …

Read More »