Tag Archives: USA

SBC Spotlight: Jesper Søgaard – “Better Collective stronger on all fronts following 2021 diversification”

Speaking to SBC, Better Collective CEO and Co-Founder Jesper Søgaard looks back at an eventful 2021 that transformed the Stockholm-listed firm’s global outlook by diversifying its business units beyond affiliate publishing… Overall, I think 2021 was a great year in spite of the fact that most of the world was still affected by the impact of COVID-19. However, the pandemic …

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Marc Pedersen, Better Collective: Capitalising on the US market boom

Better Collective will use its experience from Europe to lay the foundation for its US market expansion, Marc Pedersen – CEO of Better Collective US – told SBC News. In this month’s Better Collective Spotlight, Pedersen discusses how the sports media publisher plans to drive acquisition and retention to its partners stateside, before shining a light on some of the …

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Disney CEO admits ‘very significant’ sports betting opportunity

Disney CEO Bob Chapek has acknowledged that its sports broadcasting platform ESPN is the ‘perfect’ place for sports betting and as such the corporation has a ‘very significant opportunity’ in the gambling market. Speaking on Disney’s fourth quarter results call for the period ended 30 September, Chapek stated that the company will expand into the sports betting market through its …

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The pros (and cons) of influencer marketing

Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …

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Martin Lycka: The Empire State asks ‘How About Sports Betting?’

Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling Martin Lycka checks his playbook as New York State drives for the mobile betting end zone.  “How about sports betting?”; could these four simple words uttered by NY State Governor Andrew Cuomo at a December press conference be an auspicious sign of things to come as regards regulation of mobile sports betting in the Empire State?  Some would argue …

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Winning Post: NY developments, counting problem gamblers and video gaming

Will sports betting come to the rescue for Ney York’s COVID-hit finances? Regulus Partners believes that Governor Andrew Cuomo has a tricky balancing act if he wants to boost coffers with deregulation. And why are regulators changing how they count problem gambling behaviour? US: sports betting regulation – Cuomo takes a bite? There has been a long history of gambling …

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DraftKings expands Sportradar partnership to launch mobile live streaming

US sportsbook DraftKings  has confirmed that it will collaborate with data provider Sportradar to offer live-streamed sports games within its mobile app. The aim, said the firm, is to provide customers with a seamless entertainment experience in one convenient location. Pursuant to state regulations, DraftKings Sportsbook customers who are logged in to their active accounts and have a wallet balance above $0.00 …

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SBC Webinars presents Xtremepush – Taming Strange Animals… Profiling & Engaging U.S. Sports Consumers

The SBC Webinars series returns on Wednesday 15 April with ‘Taming Strange Animals… Profiling & Engaging US Sports Consumers’, an exclusive presentation by multichannel engagement specialist Xtremepush. In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and US markets. While the US represents global gambling’s biggest growth opportunity, its sporting landscape …

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