Self-service betting terminals (SSBTs) provided by Playtech BGT Sports (PBS) took more than double the number of bets from last year’s Grand National. This weekend, the omni-channel sports betting solutions provider enjoyed record turnover from the biggest National Hunt horse race, first held at Aintree in 1839. PBS confirmed that turnover increased by 135% when compared to 2018, highlighting the …
Read More »Tag Archives: US Masters
How affiliates can tee up some profits at the Masters 2017
Tipping resource Betting Gods has encouraged major affiliates to promote its Golf Betting Expert in the run up to the first major of the golfing year at Augusta National (6-9 April). Over £100,000 was paid out to affiliates of Betting Gods in 2016, which includes the likes of Honest Betting Review, Tipsters Review, GeeGeez, Cash Master, Winners Odds and Geeky …
Read More »Rupert Adams – William Hill – Wide open Masters field
The first major golf tournament of the season is now upon us, as the stars of the sport head up Magnolia Lane to Augusta National. Tiger Woods is notable by his absence, but the new big three of Day, Spieth and McIlroy are in town. Adam Scott also arrives on the back of two PGA Tour wins, whilst world number …
Read More »Promotional Analysis of Sky Bet’s Major Golf Offer
Jordan Spieth, Jason Day and Rory McIlroy are the current superstars of world golf. Having collected 5 of the last 8 major championships between them, the trio are expected to dominate again this year. Indeed, Sky Bet came straight in with a special market, offering inflated odds for the new ‘Big 3’ to land all four major titles between them …
Read More »Unibet launches new UK TV marketing campaign – ‘Frozen Moments’
European sports betting provider has announced the launch of its integrated TV advertising campaign ‘Frozen Moments’, to showcase the operator’s live stream capabilities. The ‘Frozen Moments’ campaign was composed by creative marketing studio Albion, and uses slow motion capture to highlight real time sporting scenarios which could lead to game changing moments. Unibet marketing wanted the studio to strongly promote …
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