Tag Archives: Unikrn

Entain Plc has announced that it will reposition the business of its Unikrn esports venture, scaling down its B2C operations.  This weekend, Entain communicated to media partners that it had shut down Unikrn’s affiliate programme, after which the esports betting platform would stop taking customer deposits from 9 October.  Entain issued the following statement on Unikrn’s closure of its B2C …

Unikrn, Entain’s esports betting platform recently relaunched for the Brazilian and Canadian markets, has partnered with the BLAST Premier in a new sponsorship tie-up. Promoting Unikrn via the Counter Strike: Global Offensive (CS:GO) tournament organiser’s channels, the agreement will see the firm’s logo and branding incorporated across event coverage and promotions. This will include fan-led activations, social giveaways and broadcast …

Entain’s esports betting platform unikrn has been relaunched one year after purchase, securing market entry in Brazil and Canada. Going live in South America’s largest country and all Canadian provinces except Ontario, the esportsbook plans to embark on expansion in additional regulated markets throughout 2023.  The brand will offer its flagship esports betting markets, as well as traditional sports wagering …

Entain has hired Brian Lancey to serve as Chief Marketing Officer (CMO) of its Unikrn esports brand that will be re-launched later this year. An expert in enterprise marketing and brand development for new ventures, Lancey joins Unikrn’s leadership team from Mastercard, where he previously served as Global VP of Sponsorships and Consumer Marketing. Lancey will be charged with spearheading …

Entain Plc’s leadership duo of Group Chief Executive Jette Nygaard-Andersen and Deputy-CEO Rob Wood have outlined their shared objective to showcase the FTSE100 business’ innovation capabilities during 2022.  Innovation and organic growth were marked as ‘capital allocation priorities’ by Andersen and Wood, hosting yesterday’s Entain leadership conference call with investors and market analysts. The start of 2022 saw Entain maintain …

Following a new study, Entain has asserted that there is a strong correlation between betting and video gaming, whilst also anticipating greater future demand for esports products.  In particular, the survey of 16,000 people found that video gamers were 4.3 times more likely to participate in betting and 4.5 times more likely to participate in igaming, with the FTSE100 group …

Entain has moved to significantly boost its standing in esports, having successfully completed its acquisition of esports betting and skill-based wagering platform Unikrn. The takeover will see the FTSE100 firm incorporate Unikrn’s brand, products, platform and technology, as well as its 50-strong team, into its own operating capacity by 2022, with the goal of launching ‘innovative new esports products for …

Entain has laid out a blueprint in a bid to achieve its goals of becoming “a world leader in sports betting, gaming, and interactive entertainment,” spearheaded by the acquisition of the technology platform, products and team of Unikrn. The purchase of the esports betting and entertainment media firm is expected to be finalised later in the year, and comes amid the appointment …