The Netherlands National Cycling Association (KNWU) has announced European online bookmaker Unibet as its new main sponsor. The four year sponsorship deal will begin in 2017, with KNWU unveiling its new cycling jersey branded with six green dot representing Unibet’s logo. At present the Unibet brand cannot be displayed as official sponsor, as the operator awaits to enter the …
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Betway, Unibet & William Hill blacklisted by Lithuanian Gaming Authority
Lithuania’s Gaming Control Authority has asked for national internet service providers’ to block user access to unlicensed online gambling operators. The Authority under instructions from the Lithuanian Parliament is reported to have drawn up a blacklist of international operators, deemed to be breaching national online gambling laws. The websites of Betway, Unibet and William Hill are reported to be the …
Read More »Unibet secures American Sports Podcast sponsorship
Online Bookmakers Unibet have agreed to sponsor the popular ‘Americarnage’ American Sports Podcast, launching in time for America’s biggest sporting event of the year: Super Bowl 50. The sports podcast at americanage.co.uk, which boasts over 200 episodes and a highly loyal audience of fans, is anchored by notable broadcasters Nat Coombs and Mike Carlson, both recognisable faces from American sports shows …
Read More »Anthony Cousins – Unibet targets UFC turnover records in 2016
With the media frenzy around the Aldo vs McGregor fight and Ronda Rousey’s surprise defeat, 2015 was certainly the highest profile year in the history of UFC. We caught up with Unibet’s Head of Sportsbook Anthony Cousins, to discuss their official betting partnership with UFC, reflect on a record breaking 2015 and look ahead to 2016. _____________ SBC: Anthony, as …
Read More »FA Cup betting – A bookmaker’s perspective
Another year, another example of the famed ‘magic of the cup’ during this weekend’s third round action. League 2 side Oxford overcame Swansea, whilst minnows Eastleigh drew with Championship Bolton Wanderers. Elsewhere Wycombe drew 1-1 with Remi Garde’s struggling Aston Villa. With numerous chances of a thrilling upset, generous odds in hand, the third round weekend is a popular one …
Read More »Unibet and Essex CCC break boundaries together
Unibet are pleased to announce that they will become a sponsor of Essex County Cricket Club (CCC). The deal will see them become the Official Betting Partner of the County, and will also include stand sponsorship at The Essex County Ground. Unibet will be offering Essex fans a bespoke welcome offer, as well as market leading odds on all Essex …
Read More »Stan James chain in line for rebranding
Steve Fisher is facing up to the prospect of finding a new brand name for the Stan James chain of betting shops that he first set up in 1973, in a process that will cost a seven figure sum. As reported by Racing Post, the change has been forced by the Swedish operator Unibet’s purchase of the seperate Stan James …
Read More »Tom Seymour – Cricket offers superb branding opportunities for betting
Tom Seymour, Commercial Director at Durham County Cricket Club (CCC), aims to take SBC readers on a cricketing’ tour of discovery over this year, focusing on the biggest players, grounds and opportunities the sport has to offer. Durham County Cricket Club may be a new kid on the block within the national game, but in terms of winning trophies and …
Read More »Unibet appoints Albin de Beauregard as new CFO
European sports betting operator Unibet has confirmed that Albin de Beauregard will take over as new Chief Financial Officer (CFO) from Graham Stretch who is set to exit the leadership role this coming March. De Beauregard will step up to the role of CFO, having served as Head of Unibet Internal Auditing since April 2015. Unibet further detailed that Stretch …
Read More »Unibet calls for European creative pitch
UK marketing news source Campaign Live (Camapaignlive.co.uk) has reported that European sports betting operator Unibet is seeking a new creative agency for its European media account. Although not officially confirmed by Unibet marketing, Campaign Live states that current agency Albion will not be pitching for the operator’s European business. Jason Goodman Albion Founder & CEO commented to Campaign Live on …
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