European online bookmaker Unibet (Kindred Group Plc) has confirmed that it has secured a 3-year deal to become the ‘title sponsor’ of the Professional Darts Corporation (PDC) Premier League. The bookmaker extends its relationship with the PDC expanding its existing darts sponsorship portfolio which includes; the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts …
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Perform adds professional betting commentary to it’s live streaming portfolio
Following last month’s launch of custom betting commentary with Unibet, Perform has partnered with ICS, to offer professional betting commentary through its custom betting commentary product. As part of the partnership, the commentary will be available on any match, in any language in Perform’s live streaming portfolio. Custom betting commentary allows clients to deliver personalised messages, betting trends and insight …
Read More »#boscon2017: The room for growth in cricket betting
The chairman of Bede Gaming, Joe Saumarez Smith stated that the reason cricket hasn’t broken into the mainstream as a betting product is down to it being ‘extremely difficult to price.’ Smith said: “I’m very much of the view that cricket is a fantastic betting game, if you go to an Indian cricket ground you’re surrounded by people all betting …
Read More »Showtime…Kambi pushes all in-play & instant betting boundaries for Mayweather vs McGregor
Sports betting platform provider Kambi is pulling no punches for this weekend’s mega fight between Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor (Saturday 26 August). Kambi specialist in ‘tier 1’ bookmaker provisions, has detailed that it will have the most comprehensive betting market inventory for the Las Vegas fight which is has broken wagering levels for combat sports. In …
Read More »Andrew Morgan – Independent Content Services – The local lingo
Andrew Morgan, International Manager and Senior Editor at Independent Content Services, says proper translation is key to bookmakers succeeding in their plans for global expansion. Online bookmakers are now truly global. They operate in markets from Europe to America via Asia and Africa, with many looking to extend their reach further as new jurisdictions open their doors to online betting …
Read More »Football holds sway on bettingexpert despite domestic break
The Confederations Cup final between Chile and Germany came out as July’s top match on bettingexpert, in a month dominated by football despite the absence of domestic league action. Surprisingly, the Champions League qualifier between Rijeka and TNS took second spot behind the final in Russia, ahead of the competition’s third place play-off between Portugal and Mexico. Unibet was the …
Read More »On Tour! Unibet secures Supercars Australia betting partnership
European sports betting operator Unibet (Kindred Group Plc) has furthered its Australian market presence by confirming that it has entered a two-year betting partnership with Supercars Australia (formerly The V8 Australia Supercars Championship). The agreement sees Unibet become the ‘Official Betting Partner’ of the ‘Virgin Supercars Australia Championship’, the premier motor racing series for Australian tour cars. The Unibet brand, …
Read More »NBA season finale claims June top spot on bettingexpert
The last game of the NBA Finals between Golden State Warriors and Cleveland Cavaliers was the top match on bettingexpert in June, with more tips than for the Champions League final. The Warriors beat the Cavaliers 120-129 at the Oracle Arena in California to cap a 4-1 triumph, after becoming the first team in NBA playoff history to reach the …
Read More »Unibet becomes Warwickshire CC’s first official betting partner
Warwickshire County Cricket Club and Unibet have announced a new two-year commercial partnership that will see the betting operator become the Edgbaston based club’s first Official Betting Partner. Unibet, part of the Kindred Group, will have a presence at Edgbaston Cricket Ground and will further provide responsible betting opportunities at the ground for all Birmingham Bears home games in the …
Read More »Aston Villa makes promotion push in partnership with Unibet
Unibet will be the official shirt sponsor for Aston Villa and Aston Villa Ladies from the start of the 2017-18 season, after becoming Principal Partner for the Birmingham-based club. Part of Kindred Group’s stable of gaming brands, Unibet has marked the start of the partnership by price-boosting Steve Bruce’s side to 10/1 to win this year’s Championship title. The gambling …
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