Tag Archives: unibet

Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018.  Since …

Unibet has partnered with Spotlight Sports Group (SSG) as the bookmaker becomes the title sponsor of the Racing Post’s ‘Morning Dash’ preview show throughout the Qatar Goodwood Festival. The programme will be filmed live every morning from 1-5 August and will feature Unibet offers, boosts and ambassadors such as Classic winning trainer Richard Hannon Jnr and multiple Group 1 winning …

Kindred Group chipped away at the proportion of its revenues derived from harmful gambling during Q2 2023, cutting the figure down from 3.3% to 3.1%. The Stockholm-listed operator, active in various markets via its Unibet sportsbook and 32Red igaming brands, set an objective of achieving 0% revenue from harmful gambling in H1 2021. As it stands, the 3.1% figure reported …

Unibet has been named the official training wear partner of Leeds United, from the beginning of the 2023/24 season. The Kindred Group-owned operator’s branding will feature on the men’s first team and women’s team training wear, along with the men’s first team coaching staff. Sam Mead, Head of UK Marketing at Kindred Group, commented: “We are delighted to be linking …

The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …

Regulus Partners casts its eyes to Nordic affairs, where two recent legal judgements portray a fragmented future for European gambling’s most lucrative marketplace… Two court cases decided last week affirm our view that Nordic grey markets are fast approaching some form of regulatory clarity. While Betsson won its case in Finland, Kindred lost in Norway, with the court ordering that …

Kindred Group has adapted its front-of-shirt sponsorship at Rangers FC to re-emphasise a safer gambling messaging. The news comes as the SPFL club launches its new kit range for the 2023/24 season. As the team brings in a new uniform, Kindred has brought in a new principal sponsor, as its Unibet brand replaces 32Red, with the latter moving to the …

Lottstift, Norway’s gambling authority, has claimed a ‘decisive victory’ in its long-running dispute against Trannel International Limited – the Nordic markets subsidiary of Kindred Group Plc.  On 1 June, the Borgarting Court of Appeal upheld Lottstift’s original judgement that the Trannel brands of Unibet, Mariacasino, Storspiller, and Bingo.com had offered illicit online gambling services to national consumers. The verdict sees …

Following a series of departures from the firm’s Board, Kindred Group is reportedly accelerating plans for a potential sale of the company to a larger gambling conglomerate. Bloomberg reports that the Stockholm-listed 32Red and Unibet parent company is evaluating merger or sale options with Morgan Stanely, PJT Partners Inc and Canaccord Genuity Group. The business news outlet further asserts that …

Betchoice, an Australian betting operator which trades as Unibet, has been fined AUS$60,000 by the New South Wales (NSW) regulator. Liquor & Gaming NSW determined that Betchoice had breached state gambling laws by including ‘inducements’ to gamble or open betting accounts via its promotional activity. The regulator asserted that these promotions came in the form of ‘price push’ offers, a …