Tag Archives: Umbrella

Round table – BetConstruct: The future of sportsbook personalisation

BetConstruct

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fifth round table participant was BetConstruct, represented by its Group Director of Sportsbook Product, Stuart Baker. SBC: What role does pricing and risk play in the differentiation of …

Read More »