The UK Tote Group has signed an agreement with France’s state-owned horse racing operator Pari Mutuel Urbain (PMU), in doing so adding French racing fixtures to its UK and Irish pool offering. Specifics of the deal see the UK Tote Group cover 7,000 pools from 88 French racecourses each year, including 262 pattern contests, offering PMU’s exclusive pool betting monopoly …
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UK Tote Group hires UK and international CCOs at a time of ‘significant expansion’
The UK Tote Group has made two new appointments to support the execution of its growth strategy. The changes to its leadership team come as the UK and Irish pool operator expands its international and domestic network. Dave Hammond has become Chief Commercial Officer (UK). Described as an experienced industry leader, Hammond has worked in a variety of senior operational …
Read More »UK Tote Group saddles up for ‘Journey to Cheltenham’
With the Cheltenham Festival only a few days away, the UK Tote Group has taken steps to make its offering ‘more competitive than ever’, in the words of CEO Alex Frost. In the run up to the highly anticipated racing event, the pool betting operator has launched a new video marketing campaign featuring company brand ambassador Danny Mullins. The National …
Read More »Report: SIS gaining interest as betting investors eye up £200m sale
Prominent bookmaker investors in SIS (Sports Information Services) are reportedly evaluating a sale in the betting services provider. According to Sky News, stakeholders Entain and Fred Done – collective owners of over 4,000 UK high-street betting shops across the Ladbrokes, Coral and Betfred brands – have asked investors to assess interested buyers. Other betting investors in SIS include 888’s William …
Read More »UK Tote expands content to include North American fixtures
The UK Tote Group has widened the scope of its pool betting coverage in partnership with 1/ST Content, delivering North American horse racing to its customers. The first phase of the rollout has seen win, place, exacta and trifecta products made available to Tote bettors, beginning with the Pegasus World Cup over the weekend, with over $43m wagered across the …
Read More »World Pool Days extended to 25 races to build on 2022 success
In pursuit of its goal of supporting and expanding horse racing, the World Pools has announced the addition of four new race days. The World Pool – set up as an international parimutuel betting community by the Hong Kong Jockey Club (HKJC) – has set up new days in Australia, Saudi Arabia, South Africa and Ireland, expanding the number of …
Read More »SBC Leaders Magazine: UK racing, Ghostbusters and the 4 horsemen of the apocalypse
New year, new magazine? You’re in luck as today is the day that Issue 24 of the SBC Leaders Magazine breaks cover. Kicking off this edition, we have UK Tote Group CEO Alex Frost who tells us about how his company has found itself at the forefront of the UK racing industry. He reflects on his background in equity sales …
Read More »‘Horse racing is still the best betting product’ – UK Tote takes on fixed odds dominance
Pool betting is one of the oldest forms of wagering. But in the UK in particular, the traditional pools sector has faced some trouble with staying relevant to a new instant gratification seeking generation. Having assumed stewardship of the Tote in 2019, bringing Betfred’s eight years of ownership to an end, the UK Tote Group has faced some prominent challenges. …
Read More »The entertainment edge – connecting horse racing with the TikTok generation
Like many sports, horse racing has had a turbulent couple of years financially, but one of the biggest hurdles it must now clear is broadening its audience of bettors. Attendance rates in long-established horse racing markets such as the UK are falling, and many younger punters are being increasingly drawn to the appeal of markets such as football with flashy …
Read More »UK Tote renews XB Net deal for stateside horse racing content
XB Net has secured an extension of its agreement with the UK Tote Group, as the latter seeks to continue offering a diverse portfolio of horse racing fixtures. The agreement allows the Tote to offer ‘the overhauling majority of premier stateside races’ to its customers in the UK and Ireland, encompassing live pictures, data and betting services from XB Net’s …
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