Tag Archives: UK Media Buzz

Paddy Power divides opinion with Irish marriage equality campaign

SBC News Paddy Power divides opinion with Irish marriage equality campaign

Paddy Power marketing has again caused controversy and split public opinion with the release of its latest multi-content marketing campaign on the Irish referendum on marriage equality. The bookmaker has launched a cross channel campaign via billboard, press and online verticals which depicts two balaclava dressed men embracing following their marriage. The bookmaker has attached the IRA Slogan ‘Tiocfaidh Ár …

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