Tag Archives: uk

Yggdrasil announces UK expansion with Rank Group

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Yggdrasil Gaming’s expansion strategy continues further still, after a new agreement with Rank Group was announced. Under the terms of the deal, the Malta headquartered online and mobile casino games supplier is to provide its full portfolio of titles to the British gaming company. Rank Group, who operate the Mecca and Grosvenor Casinos brands, will enjoy access to slots such …

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Project11 extends West Bromwich Albion partnership

Project11 has announced the renewal of its existing contract with West Bromwich Albion Football Club. As part of the deal, the London-based Sports Marketing company will continue to gain access to some of the most in-demand perimeter LED advertising space in football, namely the English Premier League.   Renewing the agreement until the end of the 2019/20 season, Project11 has stated …

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David Clifton: Licensing Expert – Last chance saloon

In all my 35 years advising the UK’s gambling industry I can think of no time when it has been so besieged with adverse criticism from the Government, the Parliamentary Opposition, regulators, the media and the general public alike.  Clearly opinions on gambling (whether justified, exaggerated or prejudiced) expressed in the media heavily influence public opinion. The opinions expressed by …

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MintBet launches affiliate programme

MintBet has launched its new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Irish sportsbook first announced the agreement last month, with the launch coming following a successful integration with the Income Access Network. Launched earlier this year, the MintBet brand secured licenses in both the Republic of Ireland and the United Kingdom. It’s …

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The ASA welcomes ProgressPlay action after derogatory tweets

In its latest round of rulings, The UK Advertising Standards Authority (ASA) has welcomed the instruction ProgressPlay sent to its brand operator regarding how they must not use a derogatory tweet again in their future advertising. The tweet, that originated from one of ProgressPlay’s licensees that operates the brand Fruity King Casino, referred to an image of female presenters in …

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Sky Betting and Gaming enters Glassdoor’s top employers list

Sky Betting & Gaming has been honoured with a Glassdoor Employees’ Choice Award, recognising the Best Places to Work in 2018. The Employees’ Choice Awards, now in its fourth year in the UK, relies solely on the input of employees who elect to provide feedback on their jobs, work environments and companies via Glassdoor. Sky Betting & Gaming is ranked …

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Sports stars help launch Betsafe’s Walk of Adversity

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A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …

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Betway extends Snooker sponsorship

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Snooker’s UK Championship is to remain part of the Betway portfolio of sponsorship’s, after the global online gaming company agreed a fresh three-year deal. Forming part of the sports Triple Crown, alongside the Masters and World Championship, this latest partnerships continues the initial two year £850,000 deal agreed two years ago. Barry Hearn, World Snooker Chairman, said: “We are delighted …

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Suren Khachatryan – Digitain – World Cup expansion and beyond

InCrowd

Multi-channel sports betting platform and technology provider Digitain has enjoyed a successful 2017, expanding into a number of new markets in addition to strengthening its sportsbook offering. With 2017 quickly drawing to a close however, Suren Khachatryan, CEO of the Armenian based firm, who are set to appear at both Betting on Football and Betting on Sports in 2018, has …

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Yggdrasil and Tabcorp in Sun Vegas deal

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Yggdrasil Gaming has agreed a deal with Tabcorp for its slots to be featured on the Sun Vegas platform. Under the terms of the deal the supplier of online and mobile casino games will see its full portfolio of slots integrated, including the recently released Jungle Books and Valley of the Gods. Adam Ruffett, Director of Casino at Tabcorp UK, …

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