Tag Archives: uk

Betfred.com and OtherLevels agreement extended

OtherLevels has seen its partnership with Betfred.com extended, with the UK facing bookmaker to take on the supplier’s entire portfolio of player engagement messaging services. OtherLevels’ app and web push, interstitials, and rich inbox communication techniques, designed to engage customers across a variety of devices and channels to increase lifetime value through messaging, are to be integrated. Russell Young, Commercial …

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Arena Racing Company agrees double greyhound deal

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Arena Racing Company (ARC) has agreed a global deal with Vermantia, shortlisted in four categories at the SBC awards 2017, for distribution of greyhound racing content from the UK and Australia. Vermantia, the worldwide omni-channel content provider, will become ARC’s exclusive supplier to a range of international markets, and preferred worldwide partner for producing and delivering bespoke channels to retail …

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GMG strikes content agreement with BAGS for Greyhound Racing

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A minimum of 1,619 greyhound fixtures from 12 established tracks are to be made available to the betting industry from the start of 2018. This follows a new agreement between Arena Racing Company (ARC), who represent the media interest of Greyhound Media Group (GMG), and the Bookmakers Afternoon Greyhound Service (BAGS). Dominic Ford, Chairman of BAGS, added: “BAGS has been …

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Easy Payment Gateway targets growth with double announcement

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Easy Payment Gateway has coincided the opening a brand new office, with an addition to its team. The online payment specialist has opened the doors to its first London office, and appointed former Paysafe Group Business Development Manager Jonathan Gonzalez Rambal as Head of Business Development UK. Jose Peral, Chief Operating Officer at Easy Payment Gateway, said: “We are delighted …

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188BET extends partnership with champion jockey Silvestre de Sousa

188BET has announced that it will extend its sponsorship agreement with 2017 Champion Jockey Silvestre De Sousa. The Brazilian flat racing jockey has created a substantial lead over his closest competitors this season, having run over 150 winners he will officially claim the title of Britain’s champion jockey for 2017 on British Champions Day at Ascot this Saturday. The 36 year …

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Best Odds Marketing enters MintBet partnership

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Best Odds Marketing has entered a partnership with McBride Racing, the Irish operator of online sports betting brand MintBet. The UK based digital marketing consultancy, which focuses on the iGaming and retail betting sectors, are to manage MintBet’s online marketing and affiliate programme promotions, ahead of its official launch. Thomas McBride, Head of Marketing at MintBet, said: “We’ve partnered with …

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Chris Watts: Horse Racing’s biggest hurdle in tackling corruption

Speaking at the ESSA Sports Betting Integrity Conference at Lord’s cricket ground yesterday, Chris Watts head of integrity assurance at the British Horseracing Authority (BHA) outlined what he identified as the ‘biggest threat’ to eradicating corruption from the sport. The former anti-corruption manager for the England and Wales Cricket Board (ECB) was speaking on the opening panel at the event, analysing …

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Liam Durkin – Sky Bet – NFL’s UK betting popularity and how it can be utilised further

Ten years ago the National Football League (NFL) crossed the Atlantic to stage its first competitive game outside the Americas, with the New York Giants running out 13-10 winners over the Miami Dolphins.   What started out as a one game per year ‘International Series’ though quickly began to grow, seeing more games and venues being added.  This year London …

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Marathonbet and Microgaming in new bingo software deal

Marathonbet have announced Microgaming as their new exclusive software supplier of bingo, bringing a significant expansion to its online gaming collection. The deal will allow customers to benefit from a larger bingo selection, including over 400 casino in bingo side games. Dave Mills, Marathonbet Gaming Manager, said: “We’re thrilled to be launching a comprehensive Bingo selection for our customers to …

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Google lifts gambling/betting app ban on UK Android systems

Global Tech giant Google is reported to be changing its ‘Google Play’ merchant policy allowing for gambling/betting apps to be introduced into its Android mobile systems’ store. The decision to change policy will allow gambling-related apps to be downloaded in the UK and other licensed European markets through the Google Play store for the first time in seven years. To …

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