Tag Archives: uk

Betfred expands its Playtech SSBT inventory

Playtech BGT Sports (PBS) has agreed a second deal this year to install an additional fleet of self service betting terminals (SSBT) across Betfred’s 1,700 strong retail estate. The provider of omni-channel sports betting solutions, is to supply a number of its state of the art widescreen terminals to the operator’s best performing shops. John Pettit, Managing Director for the …

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MPs emphasise the importance of the DCMS review on the horse racing industry

This week’s long awaited triennial review of gaming machines stakes and prizes not only led to a 12 week consultation period, but also incited an incredibly heated debate in Parliament on Tuesday. As part of the debate, the case was made for how future regulations on terminals could have implications on the horse racing industry, both co-chairs of the all-party …

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LiveLotto launches affiliate programme with Income Access

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UK based iLottery operator LiveLotto has launched a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. Following LiveLotto’s integration, Income Access’ affiliate management team will run the programme, with its network allowing the brand to be connected to over 25,000 affiliates. Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to …

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BoscaBet unveils plans to revolutionise independent betting shop experience

In 2018, BoscaBet is aiming to help independent betting shops rival the large retail chains in terms of enhancing customer engagement and experience. The Irish-based software company has affirmed its commitment to transforming the presentation of horse and greyhound racing in LBOs, with the launch of its new digital display solution, the BoscaBet “Live Race Centre.” Live pricing and results, …

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Betfred.com and OtherLevels agreement extended

OtherLevels has seen its partnership with Betfred.com extended, with the UK facing bookmaker to take on the supplier’s entire portfolio of player engagement messaging services. OtherLevels’ app and web push, interstitials, and rich inbox communication techniques, designed to engage customers across a variety of devices and channels to increase lifetime value through messaging, are to be integrated. Russell Young, Commercial …

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Arena Racing Company agrees double greyhound deal

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Arena Racing Company (ARC) has agreed a global deal with Vermantia, shortlisted in four categories at the SBC awards 2017, for distribution of greyhound racing content from the UK and Australia. Vermantia, the worldwide omni-channel content provider, will become ARC’s exclusive supplier to a range of international markets, and preferred worldwide partner for producing and delivering bespoke channels to retail …

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GMG strikes content agreement with BAGS for Greyhound Racing

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A minimum of 1,619 greyhound fixtures from 12 established tracks are to be made available to the betting industry from the start of 2018. This follows a new agreement between Arena Racing Company (ARC), who represent the media interest of Greyhound Media Group (GMG), and the Bookmakers Afternoon Greyhound Service (BAGS). Dominic Ford, Chairman of BAGS, added: “BAGS has been …

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Easy Payment Gateway targets growth with double announcement

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Easy Payment Gateway has coincided the opening a brand new office, with an addition to its team. The online payment specialist has opened the doors to its first London office, and appointed former Paysafe Group Business Development Manager Jonathan Gonzalez Rambal as Head of Business Development UK. Jose Peral, Chief Operating Officer at Easy Payment Gateway, said: “We are delighted …

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188BET extends partnership with champion jockey Silvestre de Sousa

188BET has announced that it will extend its sponsorship agreement with 2017 Champion Jockey Silvestre De Sousa. The Brazilian flat racing jockey has created a substantial lead over his closest competitors this season, having run over 150 winners he will officially claim the title of Britain’s champion jockey for 2017 on British Champions Day at Ascot this Saturday. The 36 year …

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Best Odds Marketing enters MintBet partnership

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Best Odds Marketing has entered a partnership with McBride Racing, the Irish operator of online sports betting brand MintBet. The UK based digital marketing consultancy, which focuses on the iGaming and retail betting sectors, are to manage MintBet’s online marketing and affiliate programme promotions, ahead of its official launch. Thomas McBride, Head of Marketing at MintBet, said: “We’ve partnered with …

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