Low6 has updated its UltimateFan fantasy sports product to include NFTs, seeking to offer a ‘new frontier’ of possibilities for sports, betting and affiliate firms. The NFTs will be incorporated into the mobile-based UltimateFan offering as the ‘UF Coach’ feature, with the goal of combining NFTs and fantasy sports using in-game and out-of-game structures. Birmingham-based Low6 intends to use this …
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Stake.com strenghtens Octagon standing in taking UFC deal to Brazil
Stake.com has expanded its role as an official betting partner of the Ultimate Fighting Championship (UFC) to now include Brazil. The collaboration was first announced in 2021, which witnessed Stake.com solidify its standing in the Octagon by becoming UFC’s partner in both Latin America and Asia. “We’re more than pleased to renew our partnership with UFC for 2022, after a …
Read More »bet365 launches UFC ‘One on One’ show hosted by Laura Sanko
bet365 has deepened its partnership with the UFC by announcing the launch of its new YouTube ‘One on One’ channel dedicated to covering the worldwide sport of mixed martial arts (MMA). Last year, bet365 became the UFC’s Official Betting Partner for the UK and Ireland. Following its initial success, the firm has launched ‘One on One’ to support its UFC …
Read More »Low6 completes $5m funding round ahead of IPO
UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market. In …
Read More »Stake furthers UFC brand exposure with Ngannou addition
Stake.com has further enhanced its brand visibility within combat sports through its latest brand ambassador agreement with UFC heavyweight champion Francis Ngannou. Ngannou has become the second UFC competitor to partner with the cryptocurrency betting operator, following middleweight champion Israel Adesanya in January 2021, who also signed a long-term collaboration with the group. Stake was prompted to pursue a partnership …
Read More »Parimatch launches new campaign featuring top Juventus players
Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …
Read More »‘Bucking the trend’ and influencer marketing: The secret to Low6’s growth
Founded back in 2017 by Jamie Mitchell and Wayne Stevenson, Low6 is on a mission to help both franchises and rights holders monetise their mobile applications. While the first iteration of Low6 was to score the lowest number of points based on a particular racecard, the company has ‘evolved immensely’, with commercial deals now spanning 22 UK football clubs, UFC …
Read More »Low6 launches U’s Picks app for Colchester United supporters
Mobile betting games developer Low6 has expanded its sports affiliations by launching its new U’s Picks app in cooperation with Colchester United FC. The app can be played for free by Colchester fans on every match day, with a share of £500 as the main prize. Supporters will need to accurately predict designated match outcomes in order to win the …
Read More »Betmotion expands sponsorship portfolio with Mackenzie Dern deal
Latin American sports betting operator Betmotion has enhanced its sports sponsorship portfolio following an agreement with UFC fighter Mackenzie Dern. Under the terms of the partnership, Betmotion will be able to use the Brazilian-American women’s strawweight’s brand image for marketing promotions via social media and on its website. Dern – who is currency ranked as the No.11 competitor in her …
Read More »Parimatch enhances esports credentials with ‘Coldzera’ appointment
International betting technology company Parimatch has further strengthened its esports credentials with the appointment of Marcelo Augusto David ‘Coldzera’ as its new Esports Brand Ambassador. Under the terms of the contract, Brazilian professional esports player Coldzera – who has been the number one ranked competitor on Counter Strike: Global Offensive (CS:GO) for two years running – will support Parimatch’s social …
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