Tag Archives: UFC

Parimatch extends UFC partnership

Online betting operator Parimatch has extended its partnership with the UFC until the end of 2021. It means that the firm will remain as the premier MMA organisation’s “Official Betting and Wagering Partner of UFC” for the Europe and CIS region.  It comes ahead of this weekend’s bumper card of fights, which features three title bouts including the much-anticipated welterweight …

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Cloudbet elevates UFC 250 offering with in-play markets

As Amanda Nunes prepares to protect her winning streak in women’s UFC this weekend, Bitcoin sportsbook and casino Cloudbet has revealed that it will be offering a range of betting markets on the event. Cloudbet confirmed that it will be offering up to 28 prop markets per fight, on outcomes including win by KO/TKO and in which round a bout …

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COVID-19: How the virus is impacting sports events across the globe

As the world comes to terms with the continually evolving threat of COVID-19, SBC focuses on how the outbreak is having a significant impact on sporting events across the globe.  Football  Following the UK Government’s decision not to ban major gatherings, in spite of much criticism, the English Premier League seemed intent on continuing to play out the fixture list …

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IMG Arena delivers live betting opportunities with UFC Event Centre

Industry data, insights and content provider IMG Arena has teamed up with UFC to launch the UFC Event Centre, which is hoped to deliver new opportunities for live, in-round betting during UFC matches. The official data feed from both the UFC Event Centre and UFC will be made accessible via licensed partnerships with sportsbooks and gaming operators, which is due to include including IMG …

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Parimatch continues UFC commitment securing Alexey Oleynik as Ambassador

CIS region online bookmaker Parimatch continues to expand its brand profile and coverage through the UFC, announcing the appointment of Russian heavyweight contender Alexey Oleynik as its latest Brand Ambassador. Parimatch has served as the official EMEA betting partner of the UFC since July 2018, agreeing with the leading mixed-martial-arts organisation a multi-year agreement. Furthermore, expanding its presence within the …

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Eleven Sports hands over UK Serie A rights

Speculation over the future of Eleven Sports in the UK was elevated this week as the OTT platform handed rights to Serie A and Eredivisie over to Premier Sports. The loss of Serie A, will be viewed as a major setback for the online streaming service, with the league being one of the platform’s main attractions. A statement released by Eleven Sports said: “Regrettably, some content including Serie A and …

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PokerStars strengthens sponsorship hand with UFC partnership

PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership saw the creation of a new sponsorship category, underlining the UFC’s continued quest for marketing expansion.  At the hugely successful event, PokerStars enjoyed a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View …

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Financial turbulence leaves Eleven on brink of UK closure

According to a report by Telegraph Sport, Eleven Sports may be on the cusp of closing its UK arm as speculation grows over the financial losses of the firm in its first four months of operating. The OTT platform aimed at disrupting the UK’s sports broadcasting sector was forced to reassess its stance in the UK, after its deal with …

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UFC 229 sets new records with Parimatch

Shrouded in controversy and awash with excitement, this weekend’s UFC 229 card from Las Vegas not only drew viewers from all over the globe, but it also smashed betting records with the UFC’s official betting partner Parimatch. The international online betting group revealed that amongst their customers, this weekend’s fight between Khabib Nurmagomedov and Conor McGregor was the most popular …

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UFC partnership adds muscle to Eleven Sports portfolio

Eleven Sports and UFC have announced a new broadcast partnership for the UK and Ireland starting in January 2019. The deal further expands the global sports provider’s sporting portfolio, with it securing the rights to all 42 live UFC events in 2019, as well as over 150 hours of UFC original and archive programming in a multi-year agreement. As part …

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