Tag Archives: UFC

Stake has announced a new partnership with UFC which covers the Asian region. The deal will see the sportsbook offer co-branded promotions and VIP experiences in order to enhance its betting experience in the continent. Stake will also collaborate with the UFC on co-branded content on each side’s digital and social media channels with UFC fighters present. One of these …

UFC and SPRIBE have announced a multi-year marketing partnership that provides the igaming company with ‘significant exposure’ during some of the sport’s biggest live events. SPRIBE – which created the social game Aviator – will receive prominent branding at select UFC Pay-Per-Views and Fight Nights, including high-visibility placement inside the Octagon and branded integrations within broadcasts.   Additionally, the agreement provides …

Roobet and the UFC have strengthened ties after the operator’s social casino entity secured a multi-year deal with the mixed martial arts organisation. As a result, Roobet.fun is set to receive ‘significant exposure’ through some of the sport’s biggest events and digital platforms under an official social casino designation. Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, said: “Roobet.fun originally …

The UFC’s UK and Ireland-focused partnership with bet365 has been extended for the third year running and expanded to include new markets across Europe. Continuing as the official sportsbook partner of the UFC for the UK and Ireland, bet365 has secured a widening of the deal’s international scope to cover Bulgaria, Denmark, Germany, Greece, Italy, Netherlands, Spain and Sweden. The …

Betclic has announced an exclusive partnership to become the official betting partner of UFC in France, Poland and Portugal.  The mixed martial arts promotion is the European operator’s first global organisation that it has ever collaborated with, the pair reported. The deal also marks UFC’s first official betting partner in the three individual countries. Nicolas Béraud, Managing Director of Betclic, …

The UFC has announced that its athletes are no longer allowed to bet on any UFC fight, regardless of if they are involved or not.  Although a gambling ban is imposed across the sport, the change in the UFC Athlete Conduct Policy, however, does not mean that fighters are prohibited from being sponsored by gambling companies. The governing body has …

The UK’s Competition and Markets Authority (CMA) has given the go-ahead to BT Group and Warner Bros. Discovery planned sports broadcasting joint venture.  Announced earlier this year, the 50:50 project will result in BT’s BT Sport and Warner Bros. Discovery’s Eurosport UK merged to form a new sports offering for the UK and Irish markets.  Each outlet will initially retain …

Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations. Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white …

Low6 and Inside the Pocket (ITP) have announced a strategic partnership, as the former seeks to ‘broaden its global footprint’. The agreement will see Low6’s free-to-play (F2P) products incorporated into ITP’s content aggregation platform, enabling the firm to distribute its suite to a new network of sports betting operators.  Birmingham-based developer Low6 identified ITP as offering a ‘ground-breaking marketplace’, which …

Wayne Stevenson, the Co-Founder and Managing Director of Regulated Activities at Low6, has announced that he is vacating his position.  Confirming the end of his five-year tenure at the sports gamification and fantasy platform provider on Linkedin, Stevenson noted that some ‘will already be aware that I have left Low6’. Stevenson co-founded the company in 2017 alongside Jamie Mitchell, with …