Entain-owned sportsbook brand bwin is giving football fans the opportunity to play a match on the UEFA Europa League Final pitch the day after the match. The ‘Fans Final’ competition comes to fruition thanks to bwin’s multi-year partnership with the UEFA Europa Conference League and the UEFA Europa League – with the final of the latter to be played out …
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BT and Warner Bros. Discovery’s sports shakeup gets go-ahead from UK watchdog
The UK’s Competition and Markets Authority (CMA) has given the go-ahead to BT Group and Warner Bros. Discovery planned sports broadcasting joint venture. Announced earlier this year, the 50:50 project will result in BT’s BT Sport and Warner Bros. Discovery’s Eurosport UK merged to form a new sports offering for the UK and Irish markets. Each outlet will initially retain …
Read More »Sportradar lands first sports betting data contract from UEFA
UEFA, the governing body of football in Europe, has awarded its first ever contract for sports betting data to Sportradar. The new agreement will see Sportradar become the continental governing body’s authorised collector and distributor of data for betting purposes, building on its current position as the authority’s integrity partner for the past 12 years. Sportradar will collect and distribute …
Read More »bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal
Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …
Read More »BBIN extends reach to Europe through Atletico Madrid deal
BBIN has become the ‘Official iGaming Supplier Partner’ for Atletico Madrid in Asia, as part of a new agreement with the La Liga giants. The two parties will use their image to symbolise ‘that their passion and spirit is building a bridge between Europe and Asia’, according to a statement released by the software supplier. 10-time La Liga winners Atletico …
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