UEFA Euro 2020 Archives

William Hill keeps EPIC good vibes for new Premier League season

August 3, 2022

Ahead of this weekend’s start of the 2022/2023 Premier League season, William Hill has refreshed its flagship ‘EPIC’ nationwide advertising campaign. The heritage bookmaker has transformed EPIC into a ‘fully integrated 360 advertising campaign’, spanning all media formats and brand marketing channels. EPIC became William Hill’s flagship campaign during last summer’s UEFA Euro 2020 Championships. The bookmaker banked on the …

ANJ issues yellow card on Euro 2020 advertising failures

July 22, 2021

France’s licensed operators have been warned by the L’Autorité Nationale des Jeux (ANJ) of ‘crossing the line on betting advertising volumes’ during this summer’s UEFA Euro 2020 championship. The rebuke follows a review carried out by ANJ of operator advertising campaigns during the football tournament, in which France’s regulatory agency had previously warned incumbents of upholding their marketing duties back …

BtoBet announces Euro and Copa América promotions

March 18, 2021

Sports betting platform provider BtoBet has strengthened its international marketing capabilities via the launch of promotions covering the UEFA Euro 2020 and the upcoming Copa América tournament. Both promotions are free to play, and are being marketed to operators as a means of widening their customer basis whilst retaining existing users. The offer functions as a basic correct score prediction …

How Euro 2020’s postponement is challenging the industry to adapt

October 22, 2020

Due to the COVID-19 pandemic, the UEFA Euro 2020 summer football tournament was postponed and rescheduled for next year. Although this was frustrating for many betting companies, it also provided them with an opportunity to improve their offerings. On a Stats Perform sponsored panel titled The Challenges with Euro 2020 on day two of Betting on Sports Europe – Digital …

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Tag Archives: UEFA Euro 2020

William Hill keeps EPIC good vibes for new Premier League season

ANJ issues yellow card on Euro 2020 advertising failures

BtoBet announces Euro and Copa América promotions

How Euro 2020’s postponement is challenging the industry to adapt

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