Tag Archives: UEFA Champions League

Parimatch inks three-year partnership with Chelsea FC

Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …

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Euro 2020: Operator eyes smiling but lessons learned for domestic football return

Euro 2020

Thomas Molloy, Sportsbook Director at Pronet Gaming, reflects on a unique and record-breaking Euro 2020. It may have ended in heartbreak for Gareth Southgate’s men, but while England failed in their quest for glory in the Euro 2020 final against Italy, operators we spoke to around the world were left smiling after a very positive tournament experience. In all the …

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LiveScore makes UEFA Champions League free-to-air in Ireland

LiveScore is set to stream the UEFA Champions League on a free-to-air basis from next season, after striking a ‘landmark’ deal to show 137 matches on its app for iOS and Android devices. Under the terms of the three-year arrangement, the real-time updates provider will serve as the exclusive Irish free-to-air broadcaster of 104 UCL fixtures per season in Ireland. …

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Betiton enlists Champions League winner Djibril Cissé as brand ambassador

Online sportsbook Betiton has made a new addition to its team, enlisting former France international and UEFA Champions League winning striker Djibril Cissé as a brand ambassador. The appointment will enhance Betiton’s global sporting recognition and marketing, due to Cissé playing for a number of major clubs since 1998, having kickstarted his career in his native France at AJ Auxerre where …

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32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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Tipico maintains German market lead with Bayern Munich renewal

German sports betting operator Tipico has further strengthened its position in the country’s gambling and sports sponsorship sectors via a renewal of its agreement with FC Bayern Munich. The extended partnership will allow Tipico to continue to take advantage of brand exposure and advertising opportunities at the Bundesliga club’s 75,000-seater Allianz Arena stadium, which regularly appears in widely-watched domestic and …

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Betdaq announces free trading for Cheltenham 2021

Global betting exchange Betdaq (Entain Plc) has announced a commission-free offer on all sports across the four days of the upcoming Cheltenham Festival. The operator’s traders will be able to take advantage of 0% commission on all 28 races taking place during the festival (16-19 March), in addition to other major sporting events held during the same period, including UEFA …

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UEFA proposes expanded Champions League ‘Swiss system’

UEFA has called for a meeting with European stakeholders to review the existing format of the UEFA Champions League, the PA news agency has reported. All European domestic leagues will reconvene today to discuss overhauling the UEFA Champions League, Europa League and Conference League from 2024. According to the report, UEFA would scrap the Champions League’s round-robin format, which often …

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Stats Perform expands Bundesliga operations with Bayer Leverkusen agreement

Stats Perform expands Bundesliga operations with Bayer Leverkusen agreement

Sports tech provider Stats Perform has expanded its presence in the German Bundesliga following an agreement with Bayer 04 Leverkusen. The partnership will see Bayer utilise the firm’s Edge Analysis match preparation tool, which applies unique AI models to unlock, dynamic, predictive and objective insights – powered by tracking and event data – to improve pre and post-match analysis. Several …

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Kieran Trippier handed fine and suspension for betting violations

Atletico Madrid and England defender Kieran Trippier has been handed a suspension and a fine for breaching the FA’s Betting Rules. The violations occurred in July 2019, and were strenuously denied by the footballer, who played in Tottenham Hotspur’s 2019 Champions League final appearance before joining Atletico Madrid in the Spanish La Liga. However, an independent regulatory commission proved four …

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