Tag Archives: UEFA 2020 European Championship

Ladbrokes commences with pre-season ‘Drummers’ marketing campaign

SBC News Ladbrokes commences with pre-season 'Drummers' marketing campaign

Ladbrokes has built on its ‘Drummers’ UEFA 2020 European Championship marketing campaign ahead of the upcoming 2021/22 club football season. The campaign kicks off today and will be split into two over the coming weeks in order to enhance fan excitement and anticipation for weekend fixtures.  Conducted by the Neverland media agency, it will be featured across TV and digital …

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Big Step extends call for gambling ad ban to England semi-final

SBC News Big Step extends call for gambling ad ban to England semi-final

The Big Step campaign has written to ITV bosses ahead of the UEFA 2020 European Championship semi-final clash between England and Denmark, calling for no gambling advertising to be shown. Citing the fact that it is estimated that over 20 million people across the UK watch the England national team, including many children, the campaign – an initiative of the …

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Galway racecourse eyes 5,000 capacity but admits ‘there’s a long way to go’

SBC News Galway racecourse eyes 5,000 capacity but admits ‘there’s a long way to go’

Ballybrit Race Track is reportedly developing plans to increase its capacity to 5,000 spectators for the upcoming Galway Races festival, according to the Racing Post. Irish racing has already seen 1,000 spectators attend the Dubai Duty Free Irish Derby at Curragh racecourse with the fixture functioning as a pilot test event, following a similar strategy to the UK government’s four-stage …

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Big Step makes Scottish football debut with Edinburgh City partnership

SBC News Big Step makes Scottish football debut with Edinburgh City partnership

Edinburgh City FC has become the latest football club, and the first in Scotland, to partner with Gambling with Lives’ Big Step initiative. A grassroots project, the Big Step’s primary aim is to ‘kick gambling ads out of football’, and has the backing of several MPs including the Labour Party’s Carolyn Harris, Chair of the All Party Parliamentary Group on …

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Racing attendance raised in parliament as industry calls for greater reopening

SBC News Racing attendance raised in parliament as industry calls for greater reopening

The issue of spectator attendance at British racetracks has been raised in parliament, as calls for an increase in venue capacity from leading industry figures and organisations continue to mount. Raised during a debate regarding the Events Research Programme, MPs discussed the success of pilot events in helping inform decisions about the safe relaxation of social distancing measures. Questioning sports …

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SoftSwiss Sportsbook boosts igaming foothold with N1Bet

SBC News SoftSwiss Sportsbook boosts igaming foothold with N1Bet

SoftSwiss Sportsbook has secured its second partnership in under a month, launching a new sports betting project with N1Bet to further establishing its foothold in the igaming market. The new partners intend to leverage the project to provide a standard sports betting platform package, covering over 10,000 live events across 70 sports and more than 1,200 betting markets. N1Bet’s addition …

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Racing to ‘continue to press hard’ for 10,000 racecourse capacity

SBC News Racing to ‘continue to press hard’ for 10,000 racecourse capacity

UK horse racing industry leaders have confirmed that the sector’s representatives will ‘continue to press hard’ to receive the 10,000 capacity limit enjoyed by seated stadiums, as the government pushes ‘Freedom Day’ back until 19 July. The delay in the relaxation of COVID-19 restrictions was announced yesterday by Prime Minister Boris Johnson – having originally been scheduled for 21 June …

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Betegy powers Parimatch’s ‘innovative’ Russia-facing Euro 2020 service

SBC News Betegy powers Parimatch’s ‘innovative’ Russia-facing Euro 2020 service

Parimatch and Betegy have deepened their ongoing partnership to launch a new ‘innovative’ Russia-facing service for the UEFA 2020 European Championship, taking place throughout the month-long tournament. The Parimatch Inside service will generate statistics on bets placed throughout Euro 2020, marking the first time a wide-scale display of betting information has been presented to Russian consumers. Parimatch Inside will be …

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Better Collective integrates Spotlight’s Superfeed to boost racing content

SBC News Better Collective integrates Spotlight’s Superfeed to boost racing content

Better Collective has enhanced its sports and racing content by integrating Spotlight Sports’ recently launched Superfeed engine, which leverages the Racing Post brand. The deal builds on a previous agreement between Spotlight Sports Group and the Danish sports betting and gaming operator signed five years ago, which has seen Better Collective expand its global audience, backed by Spotlight’s support for …

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Oddschecker: bet365 tops Premier League clickshare table

SBC News Oddschecker: bet365 tops Premier League clickshare table

Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …

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