Australian odds betting comparison site Oddschecker AU has felt the wrath of Twitter following its offensive and misogynistic tweet towards Manchester United player James Wilson girlfriend Frankie Barwell. Oddschecker AU tweeted the below message attached to a picture of Wilson and Barwell attending the Manchester United Player of the Year Awards. Far from raising a smile from their followers, the …
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UK focused igaming operator bgo Entertainment has announced that reality TV star, DJ and billionaire heiress Paris Hilton is set to front its new UK TV advertising campaign. Hilton will promote BGO.com online casino services alongside long-time BGO sponsored celebrity Verne Troyer, best-known as Mini-Me from the Austin Powers movies. The operator’s new UK advertising campaign is set to go …
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Online casino www.casinofloor.com has recruited Premier League footballer and former England Captain Rio Ferdinand to its team. Casinofloor MD Jack Mizel said: “This has been a long time in the planning and we’re very excited that this day is finally here. We are delighted to have such a world renowned sporting icon join our team.” Ferdinand added: “I’m really excited …
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Unibet is the latest sports betting operator to strengthen its player protection initiatives by launching an age verification monitor to its English language Twitter feed. The European sports betting operator announced that its English Twitter followers would be required to enter their date of birth in order to follow the operators Twitter feed, latest news and player promotions. Unibet management …
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Online gaming strategy specialist ThinkGaming has reported an increase in the number of gaming companies using Facebook and Twitter to generate new customer acquisitions. The Jersey-based consultancy states that, due to major advancements, more and more gaming companies are reaping the benefits of the advanced tactics provided by the social media sites and are launching new mobile app suite products …
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There’s a certain distaste at the glee with which people are proclaiming that the The National Council on Problem Gambling in Singapore has scored an ‘own goal’ because its advertisements across the World Cup have ‘tipped’ Germany to win. The advert features lots of children discussing who they want to win the tournament, with the kicker at the end being …
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Glow Digital Media (Glow), the global provider of social media technology solutions, has announced its official Twitter integration and Ads API partnership. The invitation to build into the Twitter Ads API and bring dynamic technology to its advertising arsenal means that Glow is now a truly cross platform social media solution. This will further increase advertising options available to its …
Read More »Bookmaker Paddy Power has launched a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup. The ongoing social commerce campaign, launched in partnership with social-selling platform Buyapowa, will give sports fans the opportunity to earn special rewards including improved odds by spreading the word amongst family …
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FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …
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Ladbrokes is set to introduce new digital and experiential features to all its UK retail stores, as the operator looks to revamp its high street offering for 2015. According to UK marketing news source – Marketing Week, Ladbrokes has been consulted by retail design agency FITCH London, with a view to differentiate itself from its retail betting competitors. The new …
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