Tag Archives: twitter

Sky Sports tackles social media abuse with new measures

Sky Sports has upped its commitment to tackling online abuse and hate across its platforms after rolling out a series of new measures across its digital and social sites. Currently, more than 40 million users engage on Sky Sports’ channels on digital and social media platforms which the broadcaster stated has ‘seen a spike in hateful comments on the basis …

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SBC Summit Barcelona – Digital: Industry marketing awaits its ‘age-gated test’

A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track.  An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …

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Footstock signs Chris Kamara as new brand ambassador

Player trading and fantasy football platform Footstock has signed Chris Kamara as its new brand ambassador for the 2020/21 season. Kamara will support the brand with a range of marketing and PR activations, helping Footstock grow its brand awareness and UK customer base. Commenting on his new role, Kamara said: “Ever since gaining my lucky break being spotted playing for …

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David Clifton: Licensing Expert – Better the devil you know…

As I write this, I am greatly looking forward to moderating the “Brand Control – Working with Affiliates” panel session during the “Digital Marketing Day” of the ground-breaking SBC Digital Summit. This will be a highly topical session because, looking back on what has happened in gaming regulatory terms since the commencement of the COVID-19 lockdown in the UK and …

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GambleAware calls for improved age-screening tools to reduce problem gambling

Research commissioned by industry charity GambleAware has led to a number of recommendations as to how operators can reduce the risk of gambling-related harms. The programme of research was conducted by two separate consortia, led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling. The research found that ‘regular exposure to gambling promotions can change …

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Twitter partners with UKGC to ‘support responsible advertising priorities’

In a bid to offer information on how to limit gambling-related content across its platform, social media giant Twitter has partnered with the UK Gambling Commission to ‘support their responsible advertising priorities.’ The guidance is expected to explain the different methods in which Twitter’s safety tools and settings can be adjusted within an individual account, which is hoped to ‘to …

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888 debuts ‘Too Much is Too Much’ social responsibility campaign

LSE-listed online gambling group 888 Holdings Plc has emphasised player moderation and the awareness of excessive gambling behaviours through the launch of its new social responsibility campaign – ‘Too Much is Too Much’. 888’s campaign will be initially launched within the UK running from 5-18 January 2020 across Facebook, Twitter, YouTube and further digital channels. In its campaign notes, 888 details …

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Huddersfield’s new Paddy Power kit causes Twitter stir

After announcing their partnership with Paddy Power earlier this week, Huddersfield Town has now released it’s apparent ‘home kit’ for the 2019/20 Championship season which has seemingly united the footballing world.  Unfortunately for the Terriers, the reaction to the kit has resulted with more laughs than admiration, with the club now finding themselves as a trending topic on Twitter.  The …

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GambleAware report suggests ‘clearer’ strategy needed on advertising

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

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HBF survey highlights areas for improvement in the industry

A Horseracing Bettors Forum (HBF) survey published earlier this week has identified a number of factors which set out the ways the horseracing industry and associated betting activities can be improved. The survey, which received 1024 responses, was created to gain a cross-sectional view of the racing industry from bettors with the hope of using the survey to prioritise future …

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