Tag Archives: twitter

GambleAware report suggests ‘clearer’ strategy needed on advertising

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

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HBF survey highlights areas for improvement in the industry

A Horseracing Bettors Forum (HBF) survey published earlier this week has identified a number of factors which set out the ways the horseracing industry and associated betting activities can be improved. The survey, which received 1024 responses, was created to gain a cross-sectional view of the racing industry from bettors with the hope of using the survey to prioritise future …

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UK government moves to implement new ‘duty of care’ tech policy

Working with the Home Office, The Department for Digital, Culture, Media & Sports (DCMS) has today published it’s joint  ‘Online Harms White Paper’ – outlining the UK government’s intent on better monitoring and regulating all UK digital enterprises. Propositioned last May, the UK government intends to put forward a ‘duty of care mandate’ for all technology/digital incumbents ensuring consumer safety …

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BetVictor on the hunt for ‘its next face of horse racing’

BetVictor has announced that they’re conducting a nationwide search to find “its next face of horse racing”, to complement the operator’s continual expansion to its sponsorship and media portfolios. Sold as the “dream role for racing fans”, applicants will be in with the chance to represent the betting operator at race meetings throughout the year, taking part in live interviews …

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Unibet falls foul with ‘sponsored’ Henderson tweet

The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication. The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready …

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Aaron Duckmanton: Grabyo – What you don’t know about video!

Marketing in disrupted times, all sectors appear to have fallen in love with video. Yet it remains a tentative marketing vertical for betting incumbents. Aaron Duckmanton, Head Of Marketing & Content at real-time video editing technology Grabyo, puts the industry straight on Video dynamics… Pay attention, please! __________________ SBC: Hi Aaron, thanks for the interview. As a medium, how has …

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Football aficionado Balague takes up role with Football Index

High-profile football pundit, author and journalist Guillem Balague has joined Football Index as a brand ambassador for the football trading platform. Balague will host trader events and produce regular, exclusive blogs and videos for the platform, which gives users the ability to buy, sell and build a portfolio of players. It is hoped that Football Index’s collaboration with Balague will …

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Algosport announces BetBuilder extension ahead of #bosweek

Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …

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Sky Bet launches new ‘Group Betting’ functionality

Online bookmaker Sky Bet has announced the launch of its new feature ‘Group Betting’, allowing its customer to form ‘community accumulators’. ‘The concept is for a group of friends to create a Group in which they build a Group Bet (Accumulator) by each member of the group making one selection each’ details Sky Bet in its product release. When the …

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SBC Events hits the bullseye with Betting on Sports Week agenda

The CEO of the Professional Darts Corporation (PDC), the Chief Legal Officer of the PGA Tour and a five-time snooker World Champion will join the strongest lineup of speakers the sports betting industry has ever seen. The PDC’s Matt Porter, Len Brown from the PGA Tour and Ronnie O’Sullivan were just three of the names that caught the eye as …

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