Tag Archives: TwinSpires

Matt Buff: Frosmo – Personalisation is the tool to balance complex marketing conditions

Adjusting to increased regulatory demands, how should betting incumbents balance the delicate relationship between personalised engagements and their customer compliance duties? Acknowledging tougher conditions, Matt Buff, igaming Digital Growth lead for Frosmo, tells SBC that effective personalisation is still an operator’s best tool for making informed operational decisions. _____________________ SBC: Hi Matt, Can you explain Frosmo’s personalisation software to our …

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North America to receive relaunched New Zealand racing product

Copyright: somartin / 123RF Stock Photo

Sky Racing World has announced the re-launch of its New Zealand racing product, with the service to begin distributing horse-racing content from New Zealand Racing Board-operated tracks, to North American advance depositing wagering (ADW) sites. The Louisville, Kentucky, based distributor of international horse-racing content, is to distribute Kiwi content to US and Canadian ADW’s following a six month hiatus. Sky …

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