SportCaller’s Paddy McDermott (Digital Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________ The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they provide the mechanism to acquire players in great numbers at a low cost. …
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US sports broadcaster CBS Sports (CBS Networks) has launched its new interactive TV show ‘SportsLine Edge’, developing content for sports betting and daily fantasy sports audiences. SportsLine Edge was launched last weekend on CBS Sports HQ streaming service, in time for the start of the new NFL season. CBS Sports details that it will deliver up to eleven hours of …
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The Supreme Court’s repeal of PASPA’s federal mandate has likely triggered a further betting industry arms race, as US betting news source LegalSportsReport.com details that Paddy Power Betfair Plc (PPB) is ‘close to acquiring’ DFS operator FanDuel. Entering 2018, the governance of FTSE100 PPB stated that it was ‘reviewing all options’ for further expansion within the US market. The UK …
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Sky Racing World has announced the re-launch of its New Zealand racing product, with the service to begin distributing horse-racing content from New Zealand Racing Board-operated tracks, to North American advance depositing wagering (ADW) sites. The Louisville, Kentucky, based distributor of international horse-racing content, is to distribute Kiwi content to US and Canadian ADW’s following a six month hiatus. Sky …
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Breon Corcoran CEO of Paddy Power Betfair (PPB) is unafraid of expanding his firm’s presence and services within the US betting/gambling market, as European competition intensifies. Speaking to investors at PPB’s AGM, Corcoran makes his statement as FTSE100 PPB adds mobile US DFS operator DRAFT to its US market assets, having last week acquired the company for a total consideration …
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The merger between Paddy Power and Betfair is all set to be completed early next year, according to Betfair CEO Breon Corcoran. During the exchange operator’s half year results, the company confirmed that all relevant regulatory filings have been submitted and the merger is on track for completion in Q1 2016, subject to shareholder and regulatory approval Betfair appears to …
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US racing broadcaster TVG, has announced that acquired HRTV will rebrand its media assets to TVG2. TVG governance announced that the full rebrand has become effective as of 28 October, with TVG launching TVG2.com Betfair subsidiary TVG stated that the brand move would allow the broadcaster to better leverage its media inventory, production and broadcast infrastructure. The rebrand would further help …
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TVG, a subsidiary of Betfair Group plc, has announced the launch of its fully integrated horse racing betting App on the iPad. The new TVG App is optimized for the iPad and features free handicapping information, live racing video and race alerts to help players wager on over 150 race tracks worldwide. The introduction of TVG’s new iPad App comes …
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