Tag Archives: Triggy AB

Christer Larsson, Chief Business Development Officer at Triggy, outlines the main ways in which sportsbooks can best tailor the betting experience for players before explaining how Triggy’s suite of products can help do this. Keep it simple! Well, that should probably be the mantra for most sportsbook operators out there. And some of them are trying. There is a constant …

Triggy AB has teamed up with Pinnacle to launch a new branded live score app for the operator which will help drive both customer acquisition and retention. Through the ‘Pinnacle Live Soccer Scores’ app, players will be able to follow games and teams to get personalised, relevant push notifications. Björn Nilsson, co-founder at Triggy AB, commented: “The release of ‘Pinnacle …

Triggy AB has strengthened its senior leadership team after confirming that Martina Åkerlund will lead the company as its new CEO. Confirming Åkerlund’s appointment, Triggy lauded her wealth of experience in leadership positions, having amassed more than 20 years of leadership experience from predominantly the banking and finance industries. Celebrating the new appointment, Åkerlund said: “I’m super excited to have …