Toto, the flagship sports betting brand of Nederlandse Loterij, will serve as a principal partner of the Azerion Women’s Eredivisie. The partnership sees Toto continue to expand its presence within Dutch women’s pro-football, in which the betting brand serves as principal sponsor of the women’s teams for PSV, ADO Den Haag, Heerenveen and FC Twente. Beginning on Friday 8 September, …
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Niels Onkenhout, Chief Executive of Nederlandse Loterij – the Netherlands state lottery – has stated that the legislative journey of the KOA Regime is nowhere near complete. Speaking to Kelly Kehn, host of the SBC Leaders podcast, Onkenhout avowed that Dutch online gambling faces a critical period as to how the market will be reshaped by upcoming judgements. Of significance, …
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The Kansspelautoriteit (KSA), the Dutch Gambling Authority, has detailed that levels of sports betting in the country were on the rise for some time before the launch of the regulated online market last year, but were dealt a blow by the COVID-19 pandemic. Publishing its periodical Market Scan for country-specific games of chance 2022, the KSA detailed that ‘years of …
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Rates of gambling advertising have increased significantly in the Netherlands since the launch of the online gambling market, with the total spend of the 11 licensed operators standing at €23 million. Local outlet de Volkskrant, after requesting information from television research agency Nielsen, reported that the highest advertising spend was recorded by the state-owned companies Holland Casino and Toto spent …
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Scientific Games has made its OpenGaming platform and OpenBet technology available across the Dutch market after launching with the Netherlands Lottery (NLO). Through the extension of its current partnership with the NLO, Scientific Games has optimised its sports betting and iGaming technology to meet the requirements of the newly-regulated European market, which officially opened on 1 October 2021. Andy Stubley, …
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Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …
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TOTO, the Netherlands lottery sportsbook brand, has secured a sponsorship agreement with four football clubs in the Women’s Eredivisie. PSV, ADO Den Haag, sc Heerenveen and FC Twente have all signed a three-year agreement with the sportsbook brand. This latest agreement, according to TOTO, elevates the brand’s support for Dutch football. Commenting on the new partnership, Arno de Jong, Chief …
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Less than a year since securing its platform provisions contract, Toronto TSX-listed NYX Gaming Group (NYX) has confirmed that it has extended its interactive services partnership with Dutch state-owned gambling enterprise Nederlandse Loterij. The two parties had begun working in March 2016, when NYX won the tender to supply the recently-merged Dutch gambling operations of Nederlandse Staatsloterij and De Lotto …
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