Xtremepush has confirmed the appointment of Morten Tonnesen as Chief Growth Officer (CGO) of iGaming’s leading supplier of customised CRM solutions and marketing campaign optimisation services. An expert in all disciplines related to customer engagement, Tonnesen is a seasoned iGaming executive having led global marketing units for PokerStars (2011–2017). Of distinction, Tonnesen has further served as CEO and Co-Founder of …
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Xtremepush, the leading CRM and loyalty marketing solution, is set to lift the lid on its groundbreaking new AI solution at ICE London, which promises to put the power of machine learning in the hands of operators. Built to bolster Xtremepush’s existing intelligence studio offering, the solution comprises a powerful toolkit that takes player data and turns it into predictive …
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Tommy Kearns, CEO of Xtremepush, reflects on the firm’s recent purchase of Thunderbite, the importance of a unified player journey and how the standard sports betting app doesn’t quite cut it anymore. Firstly, are you able to tell us more about the acquisition of Thunderbite and its significance on the igaming industry? The acquisition of Thunderbite by Xtremepush opens up …
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Xtremepush has announced that it will add new gamification and customer loyalty services to its omnichannel marketing platform by acquiring Thunderbite. The firms “agreed a deal last week” which will see Xtremepush, recognised as the leading live engagement and personalisation platform for igaming operators acquire Thunderbite outright and its related tech and IPs. Moving forward, Xtremepush will integrate Thunderbite to …
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Xtremepush has confirmed this week that it will work alongside Playtech to enhance player communications for users of both solutions. Through the player engagement partnership, companies using both the Playtech software and the Xtremepush platform will benefit from access to “advanced personalisation and segmentation” functionalities. This includes personalised, real-time messaging across email, SMS, push notifications and a range of other …
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Xtremepush has announced that it has merged the gamification technology of Thunderbite with its flagship customer data and optimisation platform. The partnership will allow Xtremepush clients to optimise their customer engagement by providing real-time rewards and incentives based on specific campaign triggers. Further benefits will see Xtremepush platform enhanced with Thunderbite tools and utilities to drive customer engagement using push …
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Customer data and engagement platform solution provider Xtremepush and igaming platform developer Strive Gaming have announced the formation of a new partnership this week with a keen focus on enhancing their North American presence. The new collaboration leverages Strive’s modern and scalable player platform, encompassing its Infinity flexible rules engine and Xtremepush’s customer data and engagement platform capabilities, to deliver …
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Xtremepush, the Irish-owned multi-channel customer engagement platform, will press on with its expansion plans in overseas markets after raising $33 million in growth capital. Xtremepush enables its global client base to drive revenue and enhance customer experiences through personalised, data-driven communications across all digital channels. The Dublin-headquartered SaaS company will double its workforce to 140 people in Ireland and overseas …
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Xtremepush has signed a new partnership with Movable Ink, which will allow shared clients to activate data into real-time, personalised content across all customer touchpoints. Campaigns sent through the Xtremepush platform, and built using Movable Ink’s data-activated content, will now ‘render in real-time across email and mobile communications at the moment of engagement’. “We are delighted to announce this partnership …
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Irish digital marketing software company Xtremepush is reportedly seeking acquisitions worth up to €15 million after successfully raising €4.25 million in funding from Beechbrook Capital. The acquisition strategy, according to co-founder and chief executive officer Tommy Kearns, will support the organic growth of the company and help ‘put boots on the ground’ in the US. “Our strategy is to continue …
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