Tag Archives: Tom waterhouse

February Pains… European giants prepare for Australia rethink

February 2018 will be a landmark month for all industry stakeholders. The sector’s current agenda and context is dominated by the pending UK government’s judgement on industry FOBTs wagering and advertising standards. Nevertheless, it would be wise for all betting stakeholders to broaden their anxieties, as Australia moves to implement its ‘credit betting ban’ this 17 February, serving industry leadership …

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William Hill revives dormant Centrebet brand for Australian betting market

Seeking to expand its corporate presence within the Australian online betting sector, William Hill will implement a multi-brand strategy for the saturated market by reviving dormant brand Centrebet (Centrebet.com). The FTSE-listed bookmaker had acquired the Centrebet brand through its £450 million acquisition of online competitor Sportingbet’s ‘regulated market’ assets in 2013.   The move to revive Centrebet will likely surprise …

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William Hill Australia wins ‘Click to Call’ battle

William Hill Australia appears to have won the battle to keep its controversial ‘Click to Call’ betting feature, after the Australian Federal Police (AFP) announced that it would not investigate the operator for breaching online gambling laws regarding wagering on live sports markets In August, the operators ‘Click to Call’ feature had been referred to the AFP by the Australian …

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William Hill becomes first ever betting partner of the Australian Open

William Hill Australia has announced that it has become the first ever betting partner of the Australian Open Tennis Championships. William Hill Australia CEO Tom Waterhouse confirmed the partnership to the media today, as the operator becomes the first betting partner of a tennis Grand Slam tournament. The operator agreed its partnership with Tennis Australia and will work with event …

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Australian authorities getting pedantic over ‘in-play’ definition

The Australian Communication and Media Authority (ACMA) and Federal Police (AFP) are stepping up their campaign against the betting industry over its in-play services by threatening action over bets taken during multiple day sporting events such as golf and cricket. Australian news sources report that the ACMA has asked William Hill, Crownbet and Sportsbet AU to clarify how wagers taken …

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Waterhouse stands by William Hill’s ‘Click to Call’ legality

Speaking to Australia’s Herald Sun, Tom Waterhouse William Hill Australia’s Chief Executive has publicly defended the operators ‘Click to Call’ feature that is currently being investigated by Federal Police. Whilst Australian market competitor Ladbrokes announced that it withdrew the feature in July. William Hill has stood by its product, claiming that it functions fall under the parameters of the nation’s …

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William Hill Australia opens live markets with ‘Click to Call’ feature

William Hill Australia will allow its customers to by-pass country restrictions on in-play betting by releasing its  ‘Click to Call’ feature for Australian sports betting customers. The feature will allow customers to connect to live betting markets by activating their computer microphones with the operators live markets team. Current Australian online gambling laws prohibit licensed operators from offering in-play (live) sports …

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William Hill pushes Sportingbet Australia rebrand

Targeting further expansion in the Australian online sports betting market, William Hill is set to rebrand its Sportingbet Australia business (sportingbet.com.au) to WilliamHill.com.au this week. Existing Sportingbet clients will be migrated to the global betting giant’s new local website, WilliamHill.com.au. New clients will also be able to sign-up through the site. William Hill acquired the Sportingbet Australia business, which included Centrebet, …

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Increased race fees effect William Hill Australia wagering

William Hill Australia pointed to increased fees charged by state racing bodies for a 3% fall in Australian betting wagers placed in the past quarter. William Hill Australia currently operates betting brands Sportingbet Australia, Centrebet and Tom Waterhouse. Management of its Australian sports betting divisions outlined that it would look to improve margins on its Australian betting markets in order …

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Doubling up down under

A year after acquiring tomwaterhouse.com, William Hill Australia said it has nearly doubled operating profit. The group’s interim results for the first six months of the year record gains in wagering, unique actives, and new accounts. Cost per acquisition was down 36 per cent during the same period. William Hill Australia now accounts for seven per cent of total revenue, …

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