SportCaller has called on Racing Post to raise the profile of its horseracing game, Lucky7 – initially rolled out last year in conjunction with William Hill. The free-to-play (FTP) sports-game specialist confirmed that William Hill’s affiliate team was instrumental in putting this premium partnership in place to boost acquisition within Racing Post’s fertile base of racing fans. Lucky7, recognised as one …
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SportCaller and William Hill launch free-to-play Football21
SportCaller, the free-to-play sports game specialist, has struck a deal with William Hill to deliver a new game, Football21, in a move the operator hopes will optimise its customer base. Football21 is a weekly free-to-enter competition which asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21. The rules …
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