Tag Archives: Tom Ramsden

Sam Cooke – Twitter World Cup – Capturing The Moment

SBC News Sam Cooke - Twitter World Cup - Capturing The Moment

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

Read More »