Xtremepush, the leading CRM and loyalty marketing solution, is set to lift the lid on its groundbreaking new AI solution at ICE London, which promises to put the power of machine learning in the hands of operators. Built to bolster Xtremepush’s existing intelligence studio offering, the solution comprises a powerful toolkit that takes player data and turns it into predictive …
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Tommy Kearns, CEO of Xtremepush, reflects on the firm’s recent purchase of Thunderbite, the importance of a unified player journey and how the standard sports betting app doesn’t quite cut it anymore. Firstly, are you able to tell us more about the acquisition of Thunderbite and its significance on the igaming industry? The acquisition of Thunderbite by Xtremepush opens up …
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Xtremepush has announced that it will add new gamification and customer loyalty services to its omnichannel marketing platform by acquiring Thunderbite. The firms “agreed a deal last week” which will see Xtremepush, recognised as the leading live engagement and personalisation platform for igaming operators acquire Thunderbite outright and its related tech and IPs. Moving forward, Xtremepush will integrate Thunderbite to …
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Xtremepush has announced that it has merged the gamification technology of Thunderbite with its flagship customer data and optimisation platform. The partnership will allow Xtremepush clients to optimise their customer engagement by providing real-time rewards and incentives based on specific campaign triggers. Further benefits will see Xtremepush platform enhanced with Thunderbite tools and utilities to drive customer engagement using push …
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Industry risk management and jackpots insurance specialist RISQ has moved to strengthen its mobile engagement and retention dynamics, integrating Thunderbite in-app marketing solutions. Tailored for gaming and betting Thunderbite’s in-app marketing tool increases player engagement and maximises returns across all channels reducing acquisition and player promotion costs. Furthermore, Thunderbite’s intelligent messaging combined with in-app engagement rewards based on micro-segmentation helps …
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