Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …
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Euro 2020: Operator eyes smiling but lessons learned for domestic football return
Thomas Molloy, Sportsbook Director at Pronet Gaming, reflects on a unique and record-breaking Euro 2020. It may have ended in heartbreak for Gareth Southgate’s men, but while England failed in their quest for glory in the Euro 2020 final against Italy, operators we spoke to around the world were left smiling after a very positive tournament experience. In all the …
Read More »Supplier Watch: Turkey to trouble the Euro 2020 favourites
Two of the leading suppliers to the igaming industry have picked Turkey as a team to watch ahead of their Euro 2020 opener against Italy in Rome on Friday. As a follow up to this exclusive roundtable on fan engagement, player acquisition and the impact of home advantage on pricing, we put our interviewees on the spot by asking them …
Read More »Pronet Gaming drives customer acquisition with new widgets
Ahead of EURO 2020 and Copa América, Pronet Gaming has released a new set of sports betting widgets which will help its operator partners drive both acquisition and retention. The new widgets, which provide customers with “quick access to pre-built accas”, have been localised to particular markets while also being tailored towards mobile betting. Thomas Molloy, Director of Sportsbook and …
Read More »Euro 2020: Delivering interactive betting value for football fans
We’re just three weeks away from a European Championship with a difference, although seeing England as short as 5/1 with some bookies is at least a sign that some things never change. As fans return to the stadiums, albeit on a reduced level, will we see a reversal of the near ‘wiped’ home advantage in fanless football? Hopefully not for …
Read More »Pronet expands into horse racing with BetMakers partnership
Pronet Gaming has made its debut into the horse racing betting market, having secured a partnership with BetMakers Technology Group. The London-based platform provider’s sportsbook clients will gain access to over 250,000 races per year from over 20 different countries, including the UK, Republic of Ireland, Australia and the US, as well as greyhound and harness racing fixtures. Incorporating live …
Read More »Pronet Gaming: It pays to stay alert to live sports changes
As disruption to the live sports calendar continues, Pronet Gaming Sportsbook and Trading Director Thomas Molloy examines what lessons the industry has learned from last year. The shockwaves that resounded from last year’s shutdown of elite sport across the globe still resonate. Leagues and events that would in normal times be enjoyed by millions, not only inside stadiums but also …
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