Tag Archives: ‘The Notorious’ Conor McGregor

Iryna Kurochkina: Digital Choo – Unconventional wisdom is needed to clear industry media hurdles

Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI.  Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …

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Fury looks to inflict another blow on bookies

Copyright: melnyk58 / 123RF Stock Photo

In the early hours of Sunday morning British heavyweight Tyson Fury aims to return to the summit of the heavyweight division, when he challenges American knockout artist Deontay Wilder for his WBC Heavyweight Title. The Brit remains a slight underdog against the feared American, however Fury has shown he can overcome the odds before when he dethroned Wladimir Klitschko in …

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Betting industry avoids ‘bloody nose’ as Mayweather schools plucky McGregor

Mayweather

After drawing an unprecedented amount of betting and public interest, the trash talking finally ended on Saturday (26 August), as Floyd Mayweather and Conor McGregor came to blows in Las Vegas. As the majority of commentators and bookmaker believed the UFC Vs Boxing bout was predictably one sided, as despite McGregor’s encouraging start the speed and movement of the masterly Mayweather proved …

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Betfair – Major money comes in for underdog McGregor after late rule change

Mayweather

Betfair has revealed that the unwavering faith of punters in Conor McGregor earning a monumental victory has led to the odds on the Irishman dramatically shortening. Eight days out from the biggest boxing event in recent memory, the odds on McGregor defeating the man widely regarded as the most talented fighter of the 21st century, Floyd ‘Money’ Mayweather are as …

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Nicola Fitton – Conor McGregor is a ‘game changer’ for Betsafe marketing

Nicola Fitton Managing Director of Betsafe Europe (Bettson AB Group), has detailed that securing UFC star ‘The Notorious’ Conor McGregor as its new Brand Ambassador represents a significant milestone for the ambitious multi-market bookmaker. Speaking to sports betting affiliate BettingPro.com, Fitton details that Betsafe has partnered with a global sporting icon who carries an immense profile and audience on all media …

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Believe the Hype! Unibet gearing up for monumental Mayweather vs McGregor fight

Mayweather

On Thursday 15 June, the official announcement of Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor set the world of sports and media alight, with the Las Vegas boxing bout being instantly branded the ‘most hyped fight ever!’ The leading men of boxing and MMA will square-off at the Las Vegas T-Mobile Arena on 26 August, in a fight that …

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