Tag Archives: The National Lottery

National Lottery launches new campaign celebrating 25-years of UK support

The National Lottery has launched its new UK-wide advertising campaign ‘The Magic Number’, celebrating its 25th Anniversary. Developed by London advertising agency Adam&eveDDB on behalf of Camelot UK, the campaign celebrates 25-years of the National Lottery supporting UK charities, social directives, sports development programmes, the arts, culture and heritage conservation. Having drawn its first lottery on 19 November 1994, the National …

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Winning Post – Spain’s draft budget proposes good news for betting operators

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Gambling and gender – what crisis? Gambling has been on the wrong side of practically every issue recently, especially in the UK. Entirely separately to gambling’s regular whipping, there has been …

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Camelot seeks to revamp The National Lottery’s retail and digital propositions

Camelot governance has issued further detail on implementing its four-point strategic recovery plan for the UK National Lottery, as the company seeks to overturn disappointing ticket sales and a downturn in fundraising for national charities. Further to the appointment of Nigel Railton as UK CEO of Camelot, the lottery group has outlined four key strategic objectives which will lead its …

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Camelot governance calls for strategic review following 2016/17 ticket sales slowdown

Updating the market and stakeholders, Camelot UK the operating company of The National Lottery has confirmed that it will carry out a ‘strategic review’ relating to its slowdown of ticket sales. The operator recorded National Lottery ticket sales for the 2016/17 financial year (1 April 2016 to 31 March 2017) of £6,925.3 million, representing an 8.8% decline set against 2015/2016 record …

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Camelot shows Olympic support with ‘I AM Team GB’ campaign

Ahead of the start of the Rio 2016 Olympics (5 August), Camelot operator of The National Lottery has announced the launch of its ‘I AM Team GB’ animated ad campaign. Working in partnership with national broadcaster  ITV and design studio Art&Graft, The National Lottery launches the first ever 40’ animated advertisement supporting Team GB athletes in their quest for Rio …

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